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Dallas Stars




Sports property

Company Size

51-200 employees


Dallas, TX

NHL renews deal with Jägermeister

German liquor brand to create digitally enhanced dashboards and virtual slot in-ice ads for every nationally broadcast game.


25 October 2022

12 NHL teams added to Socios.com’s sponsorship roster

Chicago Blackhawks, Tampa Bay Lightning and LA Kings among those signed up.


15 December 2021

NHL renews local streaming deal with Sinclair

Expanded partnership first hurdle for media company's local DTC sports plan.

OTT & Digital

6 December 2021

Toronto Maple Leafs among latest NHL teams to unveil helmet sponsors

Deals also struck by Detroit Red Wings, Columbus Blue Jackets and Pittsburgh Penguins.


5 January 2021

Study: Average NHL franchise value down for first time since 2001

New York Rangers stay top of Forbes’ rankings with five teams worth more than US$1bn.


10 December 2020

NHL considers reduced schedule and short-term hubs for 2020/21 season

Commissioner Gary Bettman says ice hockey league will not use bubble for entire campaign.

Politics & Governance

11 November 2020

Report: Stanley Cup Final TV ratings down 61% on 2019

NBC draws average 2.15m viewers as Tampa Bay Lightning beat Dallas Stars in six games.

Media Rights

30 September 2020

Ex-ATP boss Chris Kermode joins Professional Triathletes Organisation, plus more

All the week's Movers & Shakers in one place.

Movers & Shakers

17 July 2020