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Dallas Mavericks




Sports property

Company Size



Dallas, TX

The rise and fall of BioSteel, the brand that took on the sports drink market and lost

After news of BioSteel’s bankruptcy filing, SportsPro takes a closer look at what the company’s plight says about the sports drink market and the implicatio...


21 September 2023

The Dallas Wings have signed a jersey patch sponsorship with the Dallas Mavericks
Dallas Mavericks agree deal to become Wings’ jersey patch sponsor

Agreement is first between a WNBA team and NBA franchise belonging to different ownership groups.


7 August 2023

Greenfly adds Blinkfire’s AI to help sports industry analyse social media

Platform to provide analytics on digital reach, impressions and engagement.

Social Media & Fan Engagement

9 February 2023

20 sports tech ideas to invest in now – Class of 2023

Now in its fourth year, SportsPro presents its annual list of the 20 sports tech startups that should be on every investor’s radar over the next 12 months.


30 January 2023

Juventus elect Gianluca Ferrero as new president, plus more

All the week’s Movers & Shakers in one place.

Politics & Governance

20 January 2023

2022 in review: The sports business year in deals

As the curtain comes down on 2022, SportsPro presents a month-by-month look back at the deal-making highlights from the past year.


20 December 2022

Major League Pickleball overhauls league format for 2023 season

US-based pickleball competition to feature six events, as well as promotion and relegation.

Politics & Governance

13 December 2022

FTX collapse to prompt shift in crypto sector’s relationship with sports industry

Exchange platform has more than 1m creditors, including teams and other rights holders.


21 November 2022