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Dallas Cowboys




Sports property

Company Size



Frisco, TX

Zach Wilson New York Jets NFL
ESPN posts record Monday Night Football ratings as Roku creates dedicated NFL experience

NFL return sees solid TV ratings as league looks to simplify streaming fragmentation.

OTT & Digital

13 September 2023

Domestically dominant, opportunity overseas: What the media and consumer data says about NFL fandom

Daniel Monaghan, a senior analyst at Ampere Analysis, crunches the media rights revenue and consumption numbers to understand why the NFL reigns supreme at home...


5 September 2023

The Dallas Cowboys are now valued at US$9bn in Forbes' latest NFL team valuations.
Study: Dallas Cowboys valued at US$9bn as average NFL team worth US$5.1bn

The Cowboys also posted league-high revenue and operating income of US$1.14bn and US$504m.


1 September 2023

Study: Dallas Cowboys worth US$9.2bn as average NFL team sees 24% valuation increase

New York Giants pegged at US$7.04bn to jump up to second in value rankings.


8 August 2023

Report: Faze Clan evaluating takeover bids from Gamesquare and Enthusiast

Esports organisation in talks over deal involving potential equity swap and cash infusion.


25 July 2023

MVP Index raises US$20m to develop asset-based AI sponsorship valuation platform

Firm analyses logos and inventory to deliver granular valuation data to brands.


27 June 2023

Study: Real Madrid remain soccer’s most valuable club

Spanish soccer giants increase their valuation by 19% YoY to US$6.07bn.


1 June 2023

Inside YouTube’s NFL Sunday Ticket deal and its future in sports broadcasting

Jon Cruz, YouTube’s global head of sports partnerships, explains why the Google-owned platform bought the NFL’s out-of-market broadcast package and outlines...


28 April 2023