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Connecticut Sun




Sports property

Company Size



Uncasville, Conneticut

Aliyah Boston scores Adidas endorsement deal

WNBA Draft top pick previously had a NIL deal with Under Armour.

Personal Endorsement

10 May 2023

Virtual Tables adds Tempus Ex Machina’s AI video tech to digital autograph platform

Athletes can add live autographs on digital video content to create new products for fans.


25 April 2023

NFL causes small drop in WNBA finals ratings but ESPN hails overall growth

Strong regular season numbers a cause for optimism at Disney-owned networks.

Social Media & Fan Engagement

21 September 2022

WNBA scores most-watched playoffs in 20 years

Average 439k viewers tune in through 19 games on ESPN.

Media Rights

12 September 2022

WNBA finals TV ratings up 42% on 2019 season

US women’s basketball league nets most viewed finals since 2017 across ESPN and ABC.

Media Rights

22 October 2021

WNBA 2021 commercial guide: Every franchise, every sponsor, all the major TV deals

With the WNBA's landmark 25th season now in full swing, SportsPro presents a definitive team-by-team rundown of all the off-court details you need to know about...


19 May 2021

Seiko Hashimoto appointed Tokyo 2020 president, plus more

All the week's Movers & Shakers in one place.

Politics & Governance

19 February 2021

Seattle Storm’s WNBA finals win sees ESPN viewership up 34%

US broadcaster attracts 570k viewers for women’s basketball title clincher.

Media Rights

8 October 2020