Fans at NHL venue able to buy items from Bread Financial Score & Go store without using checkout.

Financial services firm agree multi-year deal to feature on NHL franchise's helmets.

NHL team becomes league’s first to have sponsor for home, away and alternate jerseys.

Chicago Blackhawks, Tampa Bay Lightning and LA Kings among those signed up.

Expanded partnership first hurdle for media company's local DTC sports plan.

Deals also struck by Detroit Red Wings, Columbus Blue Jackets and Pittsburgh Penguins.

US broadcaster hits viewership record on Stanley Cup playoffs opening-day.

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