After news of BioSteel’s bankruptcy filing, SportsPro takes a closer look at what the company’s plight says about the sports drink market and the implicatio...

Thomas Bach has just reached a decade as IOC president, a period that has been defined by a series of reforms and unprecedented challenges. Less than a year out...

As the tenth edition of the men's Rugby World Cup gets underway in France, SportsPro breaks down all the commercial information you need to know about the tourn...

With Spain set to meet England in Sunday’s Fifa Women’s World Cup final, SportsPro asked members of the NEW ERA class of 2022/23 to pick out some of their f...

English top flight averaged almost 60 partnerships in 2022/23 season, according to SponsorUnited.

As the first-ever 32-team Fifa Women’s World Cup gets underway, SportsPro presents a country-by-country breakdown of all the commercial details you need to kn...

Video game giant adds more licensed women’s leagues and includes female players in Ultimate Team.

Deal reportedly sees soft drinks brand become federation's second-biggest backer behind Nike.