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Company Size

10,001+ employees


Georgia, USA

The rise and fall of BioSteel, the brand that took on the sports drink market and lost

After news of BioSteel’s bankruptcy filing, SportsPro takes a closer look at what the company’s plight says about the sports drink market and the implicatio...


21 September 2023

Ten years of Thomas Bach: How has the Olympics evolved during his IOC presidency?

Thomas Bach has just reached a decade as IOC president, a period that has been defined by a series of reforms and unprecedented challenges. Less than a year out...


8 September 2023

Rugby World Cup 2023 commercial preview: Every team, every sponsor, all the major TV deals

As the tenth edition of the men's Rugby World Cup gets underway in France, SportsPro breaks down all the commercial information you need to know about the tourn...


6 September 2023

Five of the best 2023 Women’s World Cup marketing campaigns

With Spain set to meet England in Sunday’s Fifa Women’s World Cup final, SportsPro asked members of the NEW ERA class of 2022/23 to pick out some of their f...


17 August 2023

Study: Premier League clubs dominate sponsorship deals across European soccer

English top flight averaged almost 60 partnerships in 2022/23 season, according to SponsorUnited.


11 August 2023

Women’s World Cup 2023 commercial preview: Every team, every sponsor, all the major TV deals

As the first-ever 32-team Fifa Women’s World Cup gets underway, SportsPro presents a country-by-country breakdown of all the commercial details you need to kn...


20 July 2023

EA Sports exploits new freedoms to sign up PepsiCo as partner for EA FC 24

Video game giant adds more licensed women’s leagues and includes female players in Ultimate Team.


14 July 2023

US Soccer strikes ‘transformative’ Coca-Cola sponsorship deal

Deal reportedly sees soft drinks brand become federation's second-biggest backer behind Nike.


7 July 2023