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With the IPL back underway, SportsPro's features editor picks out some of the factors driving increased sponsorship revenue for India's T20 franchises.
Opinion
6 April 2023
League to take over local broadcasts for roughly six teams if Bally Sports RSNs halt coverage.
OTT & Digital
14 March 2023
New division could handle local broadcasts for 17 teams.
Media Rights
2 March 2023
Commissioner says league will make games available on cable and digital.
OTT & Digital
13 February 2023
MLB teams allowed to secure jersey sponsors from 2023 season.
Sponsorship
3 February 2023
MLB franchise agrees official sports betting partnership ahead of gambling legalisation in Ohio.
Sponsorship
12 October 2022
Audience peaks at 3.46m but can't match 2021 edition's 6.1m viewers.
Content & Programming
15 August 2022
Two-game series confirmed for UK capital in June next year.
Bidding & Hosting
8 August 2022