Broadcast averages 4.52m viewers, the lowest since 2008.

‘Growth’ is the word on everyone’s lips as the Women’s National Basketball Association (WNBA) returns for its 27th season. As the teams prepare for tip-...

Private equity firm one of several groups circling French soccer giants.

Jon Cruz, YouTube’s global head of sports partnerships, explains why the Google-owned platform bought the NFL’s out-of-market broadcast package and outlines...

SportsPro's technology editor examines why we should look at the wider trends behind March Madness, the impact of Easter on the Masters, and the role of sport i...

Regional sports networks allow fans to watch their local teams and have become a major source of revenue for MLB, NBA and NHL teams. But the shift to streaming ...

NBC racks up TAD of 2.27m viewers across seven PGA Tour events this season.

The broadcast averaged 12.06m viewers, up 19% YoY.