Analysis
Women’s World Cup 2023 commercial preview: Every team, every sponsor, all the major TV deals
As the first-ever 32-team Fifa Women’s World Cup gets underway, SportsPro presents a country-by-country breakdown of all the commercial details you need to kn...
Analysis
20 July 2023
News
2023 Women’s World Cup lands Budweiser deal despite Qatar 2022 problems
AB InBev agrees official beer deal also covering 2026 men's tournament.
Sponsorship
8 June 2023
News
NWSL and Anheuser-Busch renewal sees Bud Light replace Budweiser as official beer
Brewing giant extends deal for 2023 season.
Sponsorship
23 March 2023
Analysis
MLS 2023 commercial guide: Every franchise, every sponsor, all the major broadcast details
With Major League Soccer (MLS) back underway, SportsPro presents all the commercial information you need to know about the new season.
Analysis
27 February 2023
News
Twitter secures major brands for Super Bowl LVII advertising campaigns
Social network woos Anheuser-Busch and Pepsi ahead of NFL showpiece fixture.
Sponsorship
3 February 2023
News
Super Bowl spend limited by AB InBev as it reveals 2023 ad campaign
Brewing giant acquires brands just three minutes of national airtime.
Sponsorship
20 January 2023
Features
‘Controversial, inorganic, the best ever’: Grading Qatar’s World Cup examination
Qatar spent tens of billions of dollars and over a decade under the international microscope as it prepared to stage the first Fifa World Cup held on Middle Eas...
Features
11 January 2023
Opinion
Why the FTX crash won’t stop sport doing crypto deals
After the dramatic collapse of FTX, SportsPro considers what impact it will have on the industry's relationship with the crypto sector.
Opinion
25 November 2022
