News
NWSL and Anheuser-Busch renewal sees Bud Light replace Budweiser as official beer
Brewing giant extends deal for 2023 season.
Sponsorship
23 March 2023
News
Super Bowl 2023 preview: How the Kansas City Chiefs and Philadelphia Eagles compare commercially ahead of Arizona showdown
A landmark event on the US calendar, Super Bowl LVII promises to break all sorts of records. Ahead of kick-off at State Farm Stadium, SportsPro provides the low...
Analysis
10 February 2023
News
Super Bowl spend limited by AB InBev as it reveals 2023 ad campaign
Brewing giant acquires brands just three minutes of national airtime.
Sponsorship
20 January 2023
Analysis
NHL 2022/23 commercial guide: Every team, every sponsor, all the major TV deals
As the Nashville Predators and San Jose Sharks prepare to face off in Prague, SportsPro breaks down the commercial picture in North America's preeminent ice hoc...
Analysis
7 October 2022
Analysis
NFL 2022 commercial guide: All the teams, sponsors and broadcasters
As the world's most lucrative sports league returns, SportsPro presents its annual breakdown of all the commercial details you need to know about the NFL and it...
Analysis
7 September 2022
News
NFL to lose exclusive AB InBev Super Bowl sponsorship from 2023
Brewing giant says move is designed to better deploy marketing spend.
Sponsorship
17 June 2022
Analysis
WNBA 2022 commercial guide: Every franchise, every sponsor, all the major TV deals
As the 26th WNBA season gets underway, SportsPro takes a closer look at the commercial picture in North America’s premier women’s basketball competition.
Analysis
6 May 2022
Analysis
Super Bowl 2022 preview: LA Rams and Cincinnati Bengals prepare to crown NFL’s bounce-back season
The biggest US TV event of the year is set to take place at SoFi Stadium on 13th February. With just days to go until Super Bowl LVI, SportsPro provides a rundo...
Analysis
11 February 2022
