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Boston Celtics




Sports property

Company Size



Boston, MA

NBA playoffs set new five-year ratings high with 5.47m average viewers per game tuning in

Denver Nuggets' finals triumph averages 11.64m viewers on ABC.

Social Media & Fan Engagement

14 June 2023

Women’s March Madness Elite Eight viewership up 43% on ESPN

Elite Eight games draw an average of 2.2m viewers.

Content & Programming

29 March 2023

Barbershops, dog groomers and candlemakers… how Liverpool’s Vista partnership is spotlighting local businesses

Marketing and design firm Vista and English soccer giants Liverpool have been working together to highlight local businesses across the city. SportsPro speaks t...


24 February 2023

Report: NWSL adding expansion teams in San Francisco Bay Area, Boston and Utah

Bay Area and Boston bids to pay record US$50m apiece to join North American soccer league.

Politics & Governance

30 January 2023

Boston Celtics and Bruins’ TD Garden naming rights deal extended until 2045

Delaware North and TB Bank strike 20-year extension.


13 January 2023

Study: Golden State Warriors top NBA franchise valuation list at US$7.56bn

NY Knicks fall to second in NBA list despite seeing valuation grow 8%.


13 December 2022

Seattle Kraken make Samantha Holloway third female principal team owner in the NHL

42-year-old gets same power as her father and franchise co-founder David Bonderman.

Politics & Governance

12 December 2022

Ed Warner | Like Gianni Infantino or not, the Fifa president is here to stay

With Gianni Infantino taking centre stage in Qatar, SportsPro columnist Ed Warner explains why there is little sign of the Fifa president's position coming unde...


8 December 2022