Founded
1963
Sector
Consumer electronics
Company Size
7000 employees (2021)
Location
Massachusetts, USA
News
Jack Grealish inks ‘record’ Puma deal after ditching Nike
Manchester City star joins German sportswear giant as brand ambassador
Personal Endorsement
6 March 2023
News
Study: NFL sponsorship revenue reaches US$1.88bn for 2022/23
League sees revenue rise 4% YoY, according to IEG.
Sponsorship
6 February 2023
Analysis
NFL 2022 commercial guide: All the teams, sponsors and broadcasters
As the world's most lucrative sports league returns, SportsPro presents its annual breakdown of all the commercial details you need to know about the NFL and it...
Analysis
7 September 2022
News
Report: NFL eyes new ‘US$40m to US$50m’ Super Bowl halftime show sponsorship
League aiming to attract tech and media companies for showpiece event.
Sponsorship
18 February 2022
News
Study: Super Bowl delivers US$170m worth of brand exposure for sponsors
NFL partners had more than 75 minutes of screen time during title game.
Sponsorship
15 February 2022
News
Kore Software’s Hookit acquisition to create “one-stop shop” for sponsorship market
Engagement marketing solutions provider expands capabilities into social and digital space.
Sponsorship
8 February 2022
News
Study: Baltimore Ravens v Las Vegas Raiders generates US$5.2m in sponsor media value
16 brands and 18 in-stadium placements featured during Raiders’ overtime win.
Sponsorship
17 September 2021
Analysis
NFL 2021 commercial guide: All the teams, sponsors and broadcasters
With the return of the world’s preeminent football league, SportsPro presents a comprehensive rundown of all the major off-field developments from around the ...
Analysis
13 September 2021
