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Consumer electronics

Company Size

7000 employees (2021)


Massachusetts, USA

Jack Grealish inks ‘record’ Puma deal after ditching Nike

Manchester City star joins German sportswear giant as brand ambassador

Personal Endorsement

6 March 2023

Study: NFL sponsorship revenue reaches US$1.88bn for 2022/23

League sees revenue rise 4% YoY, according to IEG.


6 February 2023

NFL 2022 commercial guide: All the teams, sponsors and broadcasters

As the world's most lucrative sports league returns, SportsPro presents its annual breakdown of all the commercial details you need to know about the NFL and it...


7 September 2022

Report: NFL eyes new ‘US$40m to US$50m’ Super Bowl halftime show sponsorship

League aiming to attract tech and media companies for showpiece event.


18 February 2022

The 2022 Super Bowl generated US$170 million of brand exposure for the NFL's partners
Study: Super Bowl delivers US$170m worth of brand exposure for sponsors

NFL partners had more than 75 minutes of screen time during title game.


15 February 2022

Kore Software’s Hookit acquisition to create “one-stop shop” for sponsorship market

Engagement marketing solutions provider expands capabilities into social and digital space.


8 February 2022

Study: Baltimore Ravens v Las Vegas Raiders generates US$5.2m in sponsor media value

16 brands and 18 in-stadium placements featured during Raiders’ overtime win.


17 September 2021

NFL 2021 commercial guide: All the teams, sponsors and broadcasters

With the return of the world’s preeminent football league, SportsPro presents a comprehensive rundown of all the major off-field developments from around the ...


13 September 2021