New combined organisation backed by US$50m investment led by SC Holdings, Al Tylis, Tom Dundon and MLP team owners.
Politics & Governance
14 September 2023
Ahead of this week’s NFL kickoff, SportsPro breaks down some of the major storylines underpinning the business of American football going into the 2023 season...
1 September 2023
AB InBev agrees official beer deal also covering 2026 men's tournament.
8 June 2023
Agency to drive sponsorship and media sales for dedicated women’s sports streaming platform.
19 April 2023
SportsPro presents its annual commercial breakdown of the world’s preeminent baseball league and its 30 teams.
3 April 2023
AB InBev brand becomes female-dedicated FAST channel's official beer.
29 March 2023
Brewing giant extends deal for 2023 season.
23 March 2023
FanDuel’s month-long ‘Kick of Destiny’ campaign culminated with Rob Gronkowski attempting a 25-yard field goal in the first-ever live Super Bowl ad. In it...
15 February 2023