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Anheuser-Busch InBev





Company Size

169,000 employees


Leuven, Belgium

Major League Pickleball and PPA Tour merge to form unified company

New combined organisation backed by US$50m investment led by SC Holdings, Al Tylis, Tom Dundon and MLP team owners.

Politics & Governance

14 September 2023

New TV deals, Sunday Ticket on YouTube, and Josh Harris in Washington: The 2023 NFL season off-field talking points

Ahead of this week’s NFL kickoff, SportsPro breaks down some of the major storylines underpinning the business of American football going into the 2023 season...


1 September 2023

2023 Women’s World Cup lands Budweiser deal despite Qatar 2022 problems

AB InBev agrees official beer deal also covering 2026 men's tournament.


8 June 2023

Women’s Sports Network names Connect as sponsorship sales agency

Agency to drive sponsorship and media sales for dedicated women’s sports streaming platform.


19 April 2023

MLB 2023 commercial guide: Every franchise, every sponsor, all the major TV deals

SportsPro presents its annual commercial breakdown of the world’s preeminent baseball league and its 30 teams.


3 April 2023

Women’s Sports Network signs up Michelob Ultra as first major sponsor

AB InBev brand becomes female-dedicated FAST channel's official beer.


29 March 2023

NWSL and Anheuser-Busch renewal sees Bud Light replace Budweiser as official beer

Brewing giant extends deal for 2023 season.


23 March 2023

SportsPro Reviews… FanDuel’s live Super Bowl commercial

FanDuel’s month-long ‘Kick of Destiny’ campaign culminated with Rob Gronkowski attempting a 25-yard field goal in the first-ever live Super Bowl ad. In it...


15 February 2023