Website
Founded
2008
Sector
Beverages
Company Size
169,000 employees
Location
Leuven, Belgium
News
Major League Pickleball and PPA Tour merge to form unified company
New combined organisation backed by US$50m investment led by SC Holdings, Al Tylis, Tom Dundon and MLP team owners.
Politics & Governance
14 September 2023
Analysis
New TV deals, Sunday Ticket on YouTube, and Josh Harris in Washington: The 2023 NFL season off-field talking points
Ahead of this week’s NFL kickoff, SportsPro breaks down some of the major storylines underpinning the business of American football going into the 2023 season...
Analysis
1 September 2023
News
2023 Women’s World Cup lands Budweiser deal despite Qatar 2022 problems
AB InBev agrees official beer deal also covering 2026 men's tournament.
Sponsorship
8 June 2023
News
Women’s Sports Network names Connect as sponsorship sales agency
Agency to drive sponsorship and media sales for dedicated women’s sports streaming platform.
Sponsorship
19 April 2023
Analysis
MLB 2023 commercial guide: Every franchise, every sponsor, all the major TV deals
SportsPro presents its annual commercial breakdown of the world’s preeminent baseball league and its 30 teams.
Analysis
3 April 2023
News
Women’s Sports Network signs up Michelob Ultra as first major sponsor
AB InBev brand becomes female-dedicated FAST channel's official beer.
Sponsorship
29 March 2023
News
NWSL and Anheuser-Busch renewal sees Bud Light replace Budweiser as official beer
Brewing giant extends deal for 2023 season.
Sponsorship
23 March 2023
Analysis
SportsPro Reviews… FanDuel’s live Super Bowl commercial
FanDuel’s month-long ‘Kick of Destiny’ campaign culminated with Rob Gronkowski attempting a 25-yard field goal in the first-ever live Super Bowl ad. In it...
Analysis
15 February 2023
