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Alfa Romeo




Sports property

Company Size



Hinwil, Switzerland

Study: F1 average team value increases 276% to US$1.88bn

Forbes' latest valuations see Ferrari (US$3.9bn) and Mercedes (US$3.8bn) ranked most valuable teams.


19 July 2023

Haas boss Günther Steiner discusses the F1 team’s MoneyGram title sponsorship

SportsPro talks to some of the key figures involved in the Haas Formula One team’s partnership with MoneyGram to hear how the deal came together, the role tea...


26 June 2023

Haas boss Günther Steiner says team has ‘no intention’ to change name amid Alfa Romeo rumours

Any potential deal with Italian manufacturer will not supersede MoneyGram’s position as title sponsor.


9 June 2023

F1 2023 commercial guide: Every team, every sponsor, all the major TV deals

SportsPro presents all the commercial details you need to know about Formula One ahead of its hotly anticipated return in Bahrain this weekend.


3 March 2023

2022 in review: The sports business year in deals

As the curtain comes down on 2022, SportsPro presents a month-by-month look back at the deal-making highlights from the past year.


20 December 2022

Ferrari F1 team principal Mattia Binotto resigns

The Italian will leave the iconic racing team on 31st December.

Movers & Shakers

29 November 2022

Audi to partner with Sauber for 2026 F1 entry

German marque secures deal for current Alfa Romeo-branded outfit to become its factory team.

Politics & Governance

26 October 2022

Audi to enter F1 in 2026

German manufacturer will enter series as a power unit supplier for unnamed team.


26 August 2022