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Sports goods and apparel

Company Size

61,401 employees (as of December 2021)


Herzogenaurach, Germany

Where Twitch meets the Tour de France: Inside trail running’s preeminent content factory

Still only 20 years old, UTMB Mont-Blanc has grown rapidly to become a much-loved yet increasingly commercialised spectacle far removed from the otherwise grass...


14 September 2023

Manchester United have confirmed a shirt sponsorship with Qualcomm Technologies beginning next season.
Manchester United confirm Qualcomm front-of-shirt sponsorship

Technology corporation’s Snapdragon brand replaces TeamViewer from next season in 'UK£60m+' per year deal.


13 September 2023

The Deals Debrief: Washington Commanders, Saudi Arabia and Adidas among those making headlines in Q3

In the first instalment of a new quarterly feature, SportsPro takes a deeper dive into some of the most significant deals that were signed in June, July and Aug...


12 September 2023

Chicago Bears’ Justin Fields touches down with Reebok partnership

NFL quarterback signs long-term deal with Boston-based sportswear brand.

Personal Endorsement

8 September 2023

The NFL’s US$673m question: Will the league introduce jersey patch sponsors?

After a new study revealed what a jersey patch programme could be worth to the NFL, SportsPro examines whether it's likely the league will allow teams to sell t...


7 September 2023

Rugby World Cup 2023 commercial preview: Every team, every sponsor, all the major TV deals

As the tenth edition of the men's Rugby World Cup gets underway in France, SportsPro breaks down all the commercial information you need to know about the tourn...


6 September 2023

Attendance milestones, viewership records and a social media bonanza: The 2023 Women’s World Cup in numbers

With the ninth edition of the Fifa Women’s World Cup now in the books, SportsPro rounds up the headline figures from a historic tournament which saw records t...


24 August 2023

How James Harden sold 10,000 wine bottles in 14 seconds and the potential of live commerce for sport

After NBA free agent James Harden’s introduction to China’s online shopping culture, SportsPro takes a closer look at whether live commerce might have a fut...


24 August 2023