1949
Sports goods and apparel
61,401 employees (as of December 2021)
Herzogenaurach, Germany
Still only 20 years old, UTMB Mont-Blanc has grown rapidly to become a much-loved yet increasingly commercialised spectacle far removed from the otherwise grass...
Features
14 September 2023
Technology corporation’s Snapdragon brand replaces TeamViewer from next season in 'UK£60m+' per year deal.
Sponsorship
13 September 2023
In the first instalment of a new quarterly feature, SportsPro takes a deeper dive into some of the most significant deals that were signed in June, July and Aug...
Features
12 September 2023
NFL quarterback signs long-term deal with Boston-based sportswear brand.
Personal Endorsement
8 September 2023
After a new study revealed what a jersey patch programme could be worth to the NFL, SportsPro examines whether it's likely the league will allow teams to sell t...
Analysis
7 September 2023
As the tenth edition of the men's Rugby World Cup gets underway in France, SportsPro breaks down all the commercial information you need to know about the tourn...
Analysis
6 September 2023
With the ninth edition of the Fifa Women’s World Cup now in the books, SportsPro rounds up the headline figures from a historic tournament which saw records t...
Analysis
24 August 2023
After NBA free agent James Harden’s introduction to China’s online shopping culture, SportsPro takes a closer look at whether live commerce might have a fut...
Analysis
24 August 2023