All the commercial information you need to know about the tenth edition of the men’s Rugby World Cup in France.
The 2023 Rugby World Cup marks the third time rugby union’s flagship international event is taking place in France, which also staged the competition in 2007 and co-hosted the tournament in 1991.
This time round, the country fended off competition from South Africa and Ireland to secure hosting rights to the tournament, which is being played at venues across nine cities.
The 2023 Rugby World Cup, which marks 200 years since William Webb Ellis is credited with inventing the game, will also be the longest edition of the tournament ever after World Rugby agreed to new player welfare measures which ensure that each team will have at least five days between games.
All told, the event is projected to generate some €457 million for the sport’s global governing body and organisers are optimistic that viewership for the tournament will eclipse the 857 million people who watched the 2019 edition in Japan. Almost 2.5 million tickets had already been sold by the end of May and France is expecting to welcome 600,000 international visitors over the course of the seven-week competition.
