SportsPro presents all the commercial details you need to know about the world’s most lucrative sports league and its 32 franchises.
In 2023, the National Football League (NFL) will embark on the first year of the most lucrative domestic broadcast partnerships in global sport.
CBS, ESPN, Fox, NBC and Amazon are all continuing their relationships with the NFL but are paying significantly more for the privilege, with the league set to pocket more than US$110 billion for its media rights between now and 2033.
There is one new broadcast partner this year in the form of Google, which is paying a reported US$2.5 billion per year to carry the Sunday Ticket out-of-market package on YouTube TV and YouTube Primetime Channels.
The makeup of the NFL’s domestic broadcast partners is consistent with the league’s growing focus on digital. In the last 12 months that has manifested itself in the organisation launching an in-house streaming service and agreeing a ten-year global distribution deal for Game Pass with sports streaming platform DAZN.
On the revenue front, the NFL and its 32 teams raked in a record US$1.88 billion from sponsorships for the 2022/23 season, with the technology sector helping to drive a four per cent increase on the amount bought in a year earlier.
