Eleven to stream EuroLeague in Italy

New deal for elite basketball competition and second-tier EuroCup runs until 2025.

10 September 2021 Rory Jones

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  • EuroLeague’s audience up 390% in Italy over last three seasons
  • OTT network to stream more than 500 live European basketball matches

Eleven Sports has agreed a four-year rights deal to bring the EuroLeague and EuroCup to its Italian streaming service.

The platform will air all games from the elite EuroLeague continental club basketball competition, which starts on September 30th, and the second-tier EuroCup, which gets underway on October 19th.

The new deal includes coverage of matches featuring Italy’s EuroLeague entrant, Olimpia Milano, and the country’s EuroCup sides Dolomiti Energia Trento, Unman Reyer Venice and Virtus Segafredo Bologna. Coverage of these games will be presented by an Italian commentary team.

According to the European basketball competition, EuroLeague’s popularity in Italy has surged over the last three seasons, with fan interest up 36 per cent, and broadcast audiences up 390 per cent.

Recently, pay-TV giant Sky acquired the media rights for both EuroLeague and EuroCup games in Italy until 2025. The deal includes exclusive linear rights, and non-exclusive digital rights.

Alex Ferrer Kristjansson, marketing and communication senior director at EuroLeague, said: “Italy, a traditional basketball market, has experienced renewed interest in our sport over the last years, and it is our intention to bring our games as close as possible to all our tifosi.”