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From the Source | Conviva’s State of Streaming

Exploring the state of streaming in Q4 2021 - a new whitepaper from Conviva.

28 February 2022 George Breare

During the pandemic, streaming adoption accelerated beyond expectation, skyrocketing to new heights with every passing quarter. However, as they say, all good things must come to an end. In the case of global streaming consumption, this means a stabilisation as pandemic-driven gains are maintained and a new bar set for what normal looks like in entertainment. 

Conviva processes nearly three trillion streaming data events daily, supporting more than 500 million unique viewers watching 200 billion streams per year across four billion applications streaming on devices. The report analyses the state of streaming in Q4 2021, including:

  • Big screens continue to dominate viewership globally, commanding over 50% of share in every region except Asia.
  • Connected TVs’ share of viewing time fell for the first time ever
  • Globally, video quality improved, with one big exception—start time.
  • U.S. sports leagues saw their high mark in engagement on social media in Q4, besting pre-pandemic numbers captured at the beginning of 2020.
  • YouTube Shorts seem to be gaining traction, as shorter-form content grew more than 2% from last year on the platform best known for long-form videos.

Download the report now to learn more