Sport Industry Group and SportsPro are delighted to announce the launch of a strategic partnership for 2023 and beyond which will see the creation of a new premium networking package and the joint promotion of the Sport Together Fund.
Inspired by the idea of ‘Change’ – a key focus for the upcoming tenth edition of SportsPro Live – the two leading sport business platforms will work together on a number of initiatives designed to foster a closer working relationship between one another and the sector they jointly serve, with a view to facilitating change among the industry.
To celebrate the new relationship, both organisations are offering their audiences the opportunity to easily attend both days of SportsPro Live and the FEVO Sport Industry Awards 2023 by purchasing a SIG x SportsPro Joint Package. In doing so, individuals will be able to enjoy a series of dedicated sports networking events designed to shape the future of sports business and celebrate the very best of the industry.
In addition to the cross promotion of content and campaigns across both brands’ event series and digital platforms, a further initiative will see the Sport Together Fund serve as key focal point on the agenda during day one at SportsPro Live.
Created by SIG sister company Beyond Sport and launched at the Sport Industry Awards 2022, the Sport Together Fund provides grants and capacity-building support to non-profit organizations, sports clubs and collectives who are assisting communities facing conflict, human rights violations and climate change disasters.
Nick Meacham, SportsPro’s Chief Executive, said: “SportsPro are delighted to collaborate with Sport Industry Group in uniting the sports industry in London this April and shine a light on the Sport Together Fund. This year’s SportsPro Live will be built to drive much needed change within our industry and together we look forward to creating positive change for those assisting the communities facing conflict.
“We’re delighted to be working with Sport Industry Group to drive awareness of the Sport Together Fund, and bring together leading figures from across the industry in London later this year. We believe that this collaboration will provide immense value for everyone involved.
“We see great synergies between the role SportsPro Live plays in uniting the industry to discuss change and purpose, and the role the FEVO Sport Industry Awards plays in celebrating the industry’s achievements and value to wider society. Through this collaboration, we hope that we’ll be able to drive more value to attendees of our respective events, and further support to the Sport Together Fund to provide support to those needing it most.”
Nick Keller, SIG Chairman, added: “The Sport Together Fund is not just about the impact we can have on those that are trying to rebuild their community, but also how our industry can work in together and face some substantial challenges. We are going to have to think creatively and build radical collaborations that can drive real change and awareness. The SportsPro team not only share that view but have the courage to see the potential of doing things differently to drive positive change.
“The FEVO Sport Industry Awards is the biggest night of the year and celebrates the best of the industry while the two days of learning at SportsPro Live are another key moment. The combination offers a compelling focus for the industry to reflect great work and to look forward to what partnerships and innovation will shape the future, and I’m delighted that we have been able to package that up for a powerhouse industry week.”
The 10th edition of SportsPro Live will take place at the Kia Oval, London on 25th and 26th April, while the Sport Industry Awards 2023 will take place on the evening of 27th April at Evolution London.