In the latest cut from the SportsPro Insider Series, John Brody, WWE's executive vice president, global head of sales and partnerships, tells SportsPro editor at large Eoin Connolly about how the leading force in sports entertainment works with its sponsors.
They discuss the adaptations made for closed door events, including WrestleMania, how WWE superstars play their part, and how the organisation's unique audience and approach to storytelling creates distinctive opportunities.
Find out more about the Insider Series here
In the latest cut from the SportsPro Insider Series, John Brody, WWE's executive vice president, global head of sales and partnerships, tells SportsPro editor at large Eoin Connolly about how the leading force in sports entertainment works with its sponsors.
They discuss the adaptations made for closed door events, including WrestleMania, how WWE superstars play their part, and how the organisation's unique audience and approach to storytelling creates distinctive opportunities.
