In this episode, SportsPro editor at large Eoin Connolly is joined by Jene Elzie, chief growth officer at Athletes First Partners, and Len Elmore, senior lecturer in the sports management programme at Columbia University.
With Joe Biden sworn in as US president, the three delve into the tumultuous Trump tenure and how it changed the relationship between sport and politics, particularly in the context of athlete activism and brand engagement, and ways it will evolve now there is a new man in the Oval Office.
