SportsPro editor at large Eoin Connolly talks to Guy Voisin, director of cycling, Eurosport, and head of GCN Racing at Play Sports Network, and Mike Rich, Eurosport’s global head of sports marketing solutions.
In this Tour de France podcast special, the three examine what the event will be like for the pan-European broadcaster amid the current climate and what changes to this year’s schedule have triggered throughout the business of cycling.
Then (33:35), Eoin welcomes Darach McQuaid, chairman of GreenEdge Cycling, to hear about his experiences of a disrupted summer, his commercial hopes for the sport and expectations for the Mitchelton-Scott team at this year’s tour.
As the iconic Grand Tour finally gets underway, the podcast asseses the challenges ahead for broadcasters and teams over the next three weeks.
SportsPro editor at large Eoin Connolly talks to Guy Voisin, director of cycling, Eurosport, and head of GCN Racing at Play Sports Network, and Mike Rich, Eurosport’s global head of sports marketing solutions.
In this Tour de France podcast special, the three examine what the event will be like for the pan-European broadcaster amid the current climate and what changes to this year’s schedule have triggered throughout the business of cycling.
Then (33:35), Eoin welcomes Darach McQuaid, chairman of GreenEdge Cycling, to hear about his experiences of a disrupted summer, his commercial hopes for the sport and expectations for the Mitcelton-Scott team at this year’s tour.
