SportsPro editor at large Eoin Connolly returns to recap the second day of the SportsPro OTT Summit USA.
ESPN’s Burke Magnus and the PGA Tour’s Rick Anderson lay out the state of the union for SportsPro managing director Nick Meacham (2.18), and Verimatrix chief revenue officer Lu Bolden (20.20) talks to Eoin about how security solutions can keep up with an ever-wider range of integrated digital experiences.
Then there is more from the virtual conference stage, with insight from Concacaf on aligning responsibility with media strategy (41.25), from Formula E on moving a valuable target audience through the funnel (46.45), from Sinclair Broadcasting Group on the route to gamification and customisation (48.39), and from TikTok (51.40) about leaning into the creative culture on the platform.
You can listen to our review of day one at OTT Summit USA 2021 here.
