Throughout this week SportsPro will be delving inside the rapidly evolving world of sports technology and investment with a series of features, opinion pieces and podcasts covering the fast-growing sector.
All week long, we’ll hear from some of the most visionary sports tech entrepreneurs and the venture capitalists who back them, including the likes of Fanatics, OneFootball, EuroLeague, SportsTechX, Sportec Solutions, EintrachtTech and more.
Be sure to check back here for regular updates and sign up to the SportsPro Daily newsletter to have all of the content delivered directly to your inbox.
Part one: Breaking down the sports tech investment scene
SportsPro dives into some recent SportsTechX reports to highlight the biggest markets for sports technology and where venture capitalists are spending their money. Read in full here.
Part two: The Sportec Solutions guide to investing in sports technology
The joint venture founded by Deltatre and the DFL is buying up technology companies as it seeks to expand its offering in the soccer officiating and data capture markets. Read more here as Sportec’s managing director Christian Holzer tells SportsPro how he approaches the process of acquisition.
Part three: Podcast | Matthew Primack on Fanatics’ multi-billion dollar evolution
Eoin Connolly sits down with Fanatics’ SVP of international development to discuss how the company is expanding beyond its core ecommerce and merchandising business to create a global digital sports platform. Listen via your preferred podcast platform here.
Part four: Opinion | The top investment trends to watch in sports tech
Read here as Rohn Malhotra, co-founder and managing director of SportsTechX, surveys the sports tech landscape to identify the top investment trends driving the growth of the sector today.
Part five: StreamTime | Lucas von Cranach on OneFootball’s Web 3.0 ambitions after reaching unicorn status
Nick Meacham is joined by OneFootball’s founder and chief executive to discuss the soccer media company’s journey so far and how a US$300m funding round in April will support its expansion. Listen via your preferred podcast platform here.
Part six: Thomas Alomes | DAOs promise fans genuine ownership but are they a realistic source of investment for sport?
In his latest column, technology expert Thomas Alomes separates the reality from the theory to outline where decentralised autonomous organisations can be best applied in sport. Read the full article here.
Part seven: Opinion | Why conversational AI is the future of fan activations
Read here as Matjaž Možina, chief executive of mobile marketing company 2Mobile, explains how sports rights holders can capitalise on conversational commerce to drive business growth and create a more seamless matchday experience for fans.
Part eight: Inside EintrachtTech, the startup helping to power a Champions League push
Faced with a soccer ecosystem that is weighted against them, Eintracht Frankfurt decided to pursue innovation as a means of levelling the playing field by establishing a wholly-owned tech subsidiary. Read here as EintractTech’s founding father and CEO Timm Jäger tells SportsPro how his team are creating new revenue streams to support the German soccer club’s onfield endeavours.
More of our technology coverage
Many of the companies, individuals and trends shaping the sports tech investment scene were featured during the inaugural edition of Ignition, SportsPro‘s new meeting place for stakeholders across the ecosystem, earlier this year.
Want more sports technology and investment-related content? See below for a selection of our coverage this year:
For the third successive year, SportsPro presents its pick of 20 sports tech startups whose products and solutions should be on every investor’s radar.
Investors and experts from across the global sports tech ecosystem share their views on the top trends to keep an eye on over the next 12 months.
SportsPro’s Tech Innovation Survey sought to canvass the views of the industry, uncover pain points, and gain insight into the technologies being used.
The founder and chief executive of the Bruin Capital on his fund’s investment strategy and how sports technology is changing the industry.
SportsPro went behind the scenes at the season two grand final in San Francisco to see how innovation and technology are helping to deliver great racing.
In light of Peloton’s well-documented recent challenges, sports technology expert Thomas Alomes uses his latest column to consider what lies ahead for the connected fitness industry.
To find out more about SportsPro’s future themed weeks, click here.
If you want to access more tech content, why not explore Ignition, SportsPro’s new home for everything that connects sports and technology? The Ignition member community is for creative, tech-enabled disruptors driving the future of sports business, from startups, big tech, investors and rights holders. Join our free Ignition platform here, or enquire about membership options.