PODCAST | Snapchat’s Anmol Malhotra on bringing sport to a Gen Z audience

The head of sports partnerships discusses ways of appealing to younger consumers.

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SportsPro editor at large Eoin Connolly speaks to Anmol Malhotra, the head of sports partnerships at Snap. 

Malhotra explains how social platform Snapchat combines fun, intuitive messaging with proprietary camera technology and augmented reality (AR) to appeal to a younger audience and how it aims to help sports publishers, broadcasters, brands, teams and athletes to do the same. He also talks about how those collaborations are structured, from financial incentives to IP integration and content ideas.