The summer tours are over and the key off-pitch dealings are done. For the Premier League and its 20 clubs, it is now down to business.
In May, defending champions Manchester City finally saw off the spirited challenge of Jürgen Klopp’s Liverpool on the final day to claim their second successive trophy. It was a fitting end to an engrossing title race, affirming why the Premier League has taken to billing itself as the most entertaining sports property around.
According to Deloitte, England’s top flight now generates in excess of €5.4 billion (US$6 billion) in annual revenues, which averages out at roughly €272 million (US$302 million) per club. Those figures paint a picture of a league in rude health heading into the new season, with much of the recent growth put down to rising matchday and commercial income.
Throughout the league, shirt sponsorship records have tumbled this summer as clubs collectively seek to press home their advantage. Since confirming their respective returns to the elite ranks, the newly promoted trio of Aston Villa, Norwich City and Sheffield United have all signed their largest-ever principal partnerships, as have West Ham United, Southampton, Wolverhampton Wanderers and Tottenham Hotspur, who recently extended with life insurance company AIA to the tune of UK£320 million (US$396 million).
Meanwhile sleeve sponsorships have been coming thick and fast in recent weeks. Newcastle United, Wolves, Villa and Burnley are among the latest clubs to offload the new inventory, which was introduced after a rule change in 2017. Elsewhere, as Spurs prepare to begin their first full season at their UK£1 billion stadium in north London, another club has released ambitious plans for a new home of their own, with Everton’s 52,000-seater, UK£500 million (US$621 million) venue at Liverpool’s Bramley Moore Dock expected to open its doors in 2023.
The commercial gains being seen at every club owe much to the league’s expanding international reach. Last season, its cumulative global audience across all programming purportedly hit 3.2 billion, a six per cent increase on the previous campaign. Audiences for live programming rose 11 per cent to 1.35 billion, with the league attributing a significant portion of that growth to new free-to-air coverage in several countries, including Brazil and South Africa.
In total, the Premier League is now shown in 188 of the world’s 193 countries recognised by the United Nations (UN). Only Afghanistan, Moldova, Turkmenistan, North Korea and Cuba went without coverage last season.
That broadening reach has been augmented by a 30 per cent uplift in the value of the league's international media rights, which have been sold for a combined UK£4.2 billion (US$5.3 billion) for the 2019 to 2022 cycle. Yet despite that overseas growth, challenges remain on home soil. While pay-TV broadcaster Sky Sports saw its viewership grow 12 per cent during the last campaign, the value of the Premier League’s domestic rights has dipped for the next three-year cycle to just over UK£5 billion (US$6.3 billion).
Contributing to that investment is Amazon, whose impending arrival as a Premier League rights holder has been eagerly anticipated for some time. The global streaming giant will show 20 matches this season, including the popular Boxing Day slate, to Prime Video subscribers in the UK and Ireland after confirming plans to transmit all of the fixtures secured in its two rights packages. Whether it can pull in the audience to justify its reported UK£90 million (US$110 million) outlay remains to be seen.
In the executive ranks, meanwhile, the Premier League has yet to find a replacement for Richard Scudamore, its influential executive chairman who departed at the end of 2018 and has since taken a role at golf’s European Tour. With several top broadcast executives having ruled themselves out of the running and Richard Masters currently serving as interim chief executive, the league has reportedly enlisted a new recruiter, Russell Reynolds, to oversee the search for Scudamore’s successor.
Still, optimism abounds throughout the league. With fans continuing to flock to stadiums and club buying power at an all-time high, there has never been a better time to be part of world soccer’s richest competition.
PL Major Media Rights Holders
Domestic
Estimated total value: UK£5 billion (US$6.3 billion)
UK and Ireland: Sky Sports, BT Sport, Amazon Prime, BBC (highlights)
Major overseas
Estimated total value (all overseas): £4.35 billion (US$5.28 billion)
Australia: Optus Sport
Balkans: Sportklub (from IMG, excluding Bulgaria), Nova (Bulgaria exclusive)
Canada: DAZN
China: PPTV, Suning
France: Canal+, RMC Sport
Germany: Sky Deutschland
India: STAR Sports
Indonesia: Mola TV, TVRI, JakTV
Italy: Sky Sports
Japan: J Sports, NHK, DAZN
Korean Republic: SpoTV
Malaysia: Astro
MENA: BeIN Sports
Mexico (Central America): Sky Mexico
Netherlands: Ziggo Sport Totaal
New Zealand: Spark
Portugal: Sport TV
Russia: Rambler
Scandinavia: Nent, YouSee (Denmark only), TV2 (Norway only)
South America: ESPN South America (from DAZN)
Spain: DAZN
Sub-Saharan Africa: SuperSport, Canal+ Afrique, Infront
Thailand: TrueVisions Group
Turkey: Saran (S Sport), TRT
USA: NBC Sports, Telemundo Deportes
Arsenal
Last season: 5th
Owner: Stan Kroenke
Chief executive: Vinai Venkatesham
Stadium: Emirates Stadium (60,260)
Kit supplier: Adidas, UK£300 million (US$365.15 million), signed 2018, expires 2024
Main sponsor: Emirates, UK£200 million (US$257.6 million), signed 2018, expires 2024
Sleeve sponsor: Rwanda Tourist Board, UK£30 million (US$38.6 million), signed 2018, expires 2021
2018/19 prize money: UK£30.4 million (US$36.9 million)
2018/19 TV revenue: UK£29 million (US$35.7 million)
Major deals since start of 2018/19: Adidas, Camden Town Brewery, Santa Rita, Konami, VBET, National Geographic, Spring Media, Fantastec, Zoom Video Communications, Intel, BetConstruct, I Like That, Lavazza, Banque du Caire
What they have been up to: A five-year deal with the German sportswear giant Adidas marks an ongoing transition at the club which underwent some major changes to the board and ownership at the start of last season, with the promotion of Vinai Venkatesham to chief executive in place of Ivan Gazidis, who is now heads up AC Milan in Italy’s Serie A.
Aston Villa
Last season: Promoted from Championship
Owner: Nassef Sawiris, Tony Xia
Chief executive: Tom Fox
Stadium: Villa Park (42,785)
Kit supplier: Kappa, UK£3 million (US$3.72 million) per season, signed 2019, expires 2022
Main sponsor: W88, UK£6 million (US$7.2 million) per season, signed 2019, expires 2020
Sleeve sponsor: BR88, UK£1 million per season (US$1.21 million), signed 2019, expires 2020
2018/19 prize money: Promoted from Championship
2018/19 Premier League TV revenue: Promoted from Championship
Major deals since start of 2018/19: Kappa, W88, BR88, Great State, Etoro
What they have been up to: It has been a busy summer for Villa since securing their return to the Premier League in May with victory over Derby County in the Championship playoff final at Wembley Stadium. Not only have they been on a spending frenzy in the transfer window but also struck some key partnerships off the pitch too. Villa have secured a new supplier and two new shirt sponsors and also been added to cryptocurrency firm Etoro's sponsorship portfolio.
AFC Bournemouth
Last season: 14th
Owner: Maxim Demin
Chief executive: Neill Blake
Stadium: Vitality Stadium (11,329)
Kit supplier: Umbro, UK£1 million (US$1.24 million) per season, signed 2017, expires 2022
Main sponsor: M88 (Mansion), UK£5 million (US$6.4 million), renewal signed 2019, expires 2020
Sleeve sponsor: Mansion, included in main sponsorship, renewal signed 2019, expires 2020
2018/19 prize money: UK£13.3 million (US$16.1 million)
2018/19 Premier League TV revenue: UK£12.3 million (US$14.9 million)
Major deals since start of 2018/19: M88, Mansion, W+S Recycling, Westgrove Group
What they have been up to: With the continuation of Mansion’s M88 brand as their main sponsor for another campaign, stability is key after the club posted a loss earlier this year of UK£10.9 million for the financial year ending June 2018.
Brighton
Last season: 17th
Owner: Tony Bloom
Chief executive: Paul Barber
Stadium: American Express Community Stadium (31,000)
Kit supplier: Nike, UK£1.5 million (US$1.86 million) per season, renewal signed 2019, expires 2022
Main sponsor: American Express, UK£100 million (US$121.1 million), signed 2019, expires 2031
Sleeve sponsor: JD, UK£500,000 per season (US$608,000), renewal signed 2019, expires 2020
2018/19 prize money: UK£7.6 million (US$9.2 million)
2018/19 Premier League TV revenue: UK£15.7 million (US$19 million)
Major deals since start of 2018/19: JD, Nike, Etoro, Retail & Sports Systems, CitySprint
What they have been up to: After surviving in the top-flight by the skin of their teeth Brighton moved on from well-liked manager Chris Hughton and appointed Graham Potter in his place, but off the pitch the club has been more stable. Over the summer the Seagulls renewed their kit deal with Nike and sleeve sponsorship with JD. The big news came on the eve of the season as Brighton announced a new ten-year deal with principal partner American Express worth a reported UK£100 million (US$121.1 million).
Burnley
Last season: 15th
Owner: Mike Garlick, John Banaszkiewicz
Chief executive: Lee Hoos
Stadium: Turf Moor (22,546)
Kit supplier: Umbro, UK£1.5 million (US$1.86 million) per season, signed 2019, expires 2022
Main sponsor: LoveBet, UK£7.5 million a year (US$9 million), signed 2019, expires 2022
Sleeve sponsor: LoveBet, included in main sponsorship, signed 2019, expires 2022
2018/19 prize money: UK£11.4 million (US$13.85 million)
2018/19 Premier League TV revenue: UK£13.5 million (US$16.4 million)
Major deals since start of 2018/19: Umbro, LoveBet, AstroPay (now expired)
What they have been up to: It’s all change for Burnley, who have swapped in Umbro for their former kit supplier Puma, and have also secured a three-year shirt sponsorship deal with the Asian gaming operator LoveBet, which will take prominence as both the club’s front-of-shirt and sleeve sponsor.
Chelsea
Last season: 3rd
Owner: Roman Abramovich
Chief executive: Guy Laurence
Stadium: Stamford Bridge (41,631)
Kit supplier: Nike, UK£900 million (US$1.15 billion), signed 2016, expires 2032
Main sponsor: Yokohama Rubber, UK£200 million (US$257.6 million), signed 2015, expires 2020
Sleeve sponsor: Hyundai UK£50 million (US$64.4 million), signed 2018, expires 2024
2018/19 prize money: UK£34.2 million (US$41.5 million)
2018/19 Premier League TV revenue: UK£29 million(US$35.2 million)
Major deals since start of 2018/19: Singha, Everfi, Fanatics, Beats by Dr Dre, 1xBet, Spring Media, MSC
What they have been up to: Having booked their return to the Uefa Champions League, both their former manager, Maurizio Sarri, and star player, Eden Hazard, have moved on, while two club greats, Frank Lampard (manager) and Petr Cech (sport director) have made returns to the club, while the future of billionaire owner Roman Abramovich is still unknown after his UK visa expired in May 2018.
Crystal Palace
Last season: 12th
Owner(s): Steve Parish, Joshua Harris, David Blitzer
Chief executive: Phil Alexander
Stadium: Selhurst Park (26,000)
Kit supplier: Puma, UK$4 million (US$4.97 million) per season, signed 2018, length unreported
Main sponsor: ManBetX, UK£6.5 million (US$8 million) per season, signed 2017, length unreported
Sleeve sponsor: Dongqiudi, UK£1 million (US$1.21 million) per season, signed 2017, length unreported
2018/19 prize money: UK£17.1 million (US$20.7 million)
2018/19 Premier League TV revenue: UK£14.6 million (US$17.7 million)
Major deals since 2018/19: JAR Site Solutions, MyPeople
What they’ve been up to: Crystal Palace have had a quiet 12 months commercially, although there have been no shortage of rumours suggesting that Joshua Harris and David Blitzer, the club’s Wall Street-based owners, are looking to sell their stake in the Eagles. Palace have since denied being in takeover talks with former Manchester City owner Thaksin Shinawatra, while a report in June suggested that as many as four separate groups are interested in the South London club.
Everton
Last season: 8th
Owner: Farhad Moshiri
Chief executive: Professor Denise Barrett-Baxendale
Stadium: Goodison Park (39,500)
Kit supplier: Umbro, UK£8 million (US$9.94 million) per season, renewal signed 2019, length unreported
Main sponsor: SportPesa, UK£48 million (US$61.8 million), signed 2017, expires 2022
Sleeve sponsor: Rovio, more than UK£1 million (SU1.28 million) per season, signed 2017, expires 2020
2018/19 prize money: UK£24.7 million (US$29.9 million)
2018/19 Premier League TV revenue: UK£21.2 million (US$25.7 million)
Major deals since start of 2018/19: Etoro, Fanatics, Moneycorp, Fratelli Beretta
What they have been up to: Moshiri has done nothing but continue his heavy investment in the club, upping his stake holding last year, promising to plug any shortfall in funding for the new stadium and bankrolling plenty of transfer business. Aside from renewing their kit partnership with Umbro, Everton’s biggest off-field activity relates to their planned UK£500 million (US$621 million) new stadium. Building work on the 52,000-seater venue is expected to start next year and be completed by 2023.
Leicester
Last season: 9th
Owner: King Power International Group
Chief executive: Susan Whelan
Stadium: King Power Stadium (32,000)
Kit supplier: Adidas, UK£3 million (US$3.7 million) per season, signed 2018, length unreported
Main sponsor: King Power, UK£4 million (US$5.1 million) per season, length unreported
Sleeve sponsor: ThaiBev, UK£600,000 (US$730,500) per season, signed 2019, length unreported
2018/19 prize money: UK£20.9 million (US$25.3 million)
2018/19 Premier League TV revenue: UK£17.9 million (US$22.7 million)
Major deals since start of 2018/19: Etoro, Bakers Waste, Sandicliffe Ford, Xpress Money
What they have been up to: Last season was sadly overshadowed by the tragic death of popular owner Vichai Srivaddhanaprabha with his son Aiyawatt Srivaddhanaprabha now taking over as chairman of both the King Power Group and by definition the club it owns.
Liverpool
Last season: 2nd
Owner: Fenway Sports Group
Chief executive: Peter Moore
Stadium: Anfield (54,000)
Kit supplier: New Balance, UK£300 million (US$390 million), signed 2012, expires 2020
Main sponsor: Standard Chartered, UK£160 million (US$236.1 million), renewal signed 2018, expires 2023
Sleeve sponsor: Western Union, UK£25 million (US$32.1 million), signed 2017, expires 2022
2018/19 prize money: UK£36.1 million (US$43.8 million)
2018/19 Premier League TV revenue: UK£33 million (US$40 million)
Major deals since start of 2018/19: Standard Chartered, EA Sports, MG Motor, 1xBet, Turner, TikTok, Carlsberg, AXA, Intel, Mitel, NordVPN, Lavazza, Verbier, TigerWit, Levi’s
What they have been up to: Liverpool will be hoping that their Uefa Champions League victory will help propel their partnership valuations further north. The club made a good start by expanded their relationship with AXA over the summer, with the insurance firm now sponsoring the club to the tune of UK£20 million a year. The club are in talks with a number of potential partners over a new kit deal, with their New Balance contract set to expire at the end of the season. Reports suggest that the Reds are looking for deal worth more than the UK£750 million (US$980 million), ten-year contract rivals Manchester United have with Adidas.
Manchester City
Last season: 1st
Owner: City Football Group (CFG)
Chief executive: Ferran Soriano
Stadium: Etihad Stadium (55,000)
Kit supplier: Puma, UK£650 million (US$863.8 million) signed 2019, expires 2029
Main sponsor: Etihad Airways, UK£400 million (US$652 million) signed 2011, expires 2021
Sleeve sponsor: Nexen Tire, UK£10 million (US$12.9 million) per season, renewed 2019, expires 2020
2018/19 prize money: UK£38 million (US$46.1 million)
2018/19 Premier League TV revenue: UK£30.1 million (US$36.5 million)
Major deals since start of 2018/19: Melco, DAZN, Tecno Mobile, YuYuan Art, JNC, Wega, Kwanabler, Sichuan Jiuniu, Intel, Sapphire Sport, Power Horse, Acronis, Epsilon, Ubtech, Lottery.com, Turnpike Group
What they have been up to: CFG has been busy on the commercial front in the last year, signing a plethora of deals which are spread across its multiple club assets. The most notable was the UK£650 million (US$863.8 million), ten-year kit supply deal with Puma, but there were also eye-catching arrangements with DAZN, Intel and Kwanabler. The latter is seen as part of CFG’s strategy to acquire a new club in India, having added Chinese third-tier outfit Sichuan Jiuniu to its ownership portfolio earlier this year.
Manchester United
Last season: 6th
Owner: The Glazer family
Managing director: Richard Arnold
Stadium: Old Trafford (75,000)
Kit supplier: Adidas, UK£75 million (US$91.9 million) per season, signed 2015, expires 2025
Main sponsor: Chevrolet, UK£64 million (US$80 million) per season, signed 2012, expires 2021
Sleeve sponsor: Kohler, UK£10 million (US$13.75 million) per season, signed 2018, length unreported
2018/19 prize money: UK£28.5 million (US$34.6 million)
2018/19 Premier League TV revenue: UK£31.2 million (US$37.8 million)
Major deals since 2018/19: Konami, Marriott International, Maui Jim, Remington, Canon, True Religion
What they’ve been up to: Manchester United have been busy in China, where they recently unveiled a preview centre in Beijing as part of their tie-up with property developer Harves to open a chain of themed entertainment and experience venues across the country. In July, the Red Devils also became the first Premier League to launch a dedicated Chinese-language app. However, United’s ongoing efforts in China could not stop them from losing their title as the most popular team online in the country, with Spanish soccer giants Real Madrid overtaking them as top dogs in Mailman’s eight annual Red Card report.
Newcastle United
Last season: 13th
Owner: Mike Ashley
Managing director: Lee Charnley
Stadium: St James’ Park (52,000)
Kit supplier: Puma, UK£6.5 million (US$8 million) per season, signed 2014, expires 2020
Main sponsor: Fun88, UK£6.5million (US$8 million) per season, signed 2017, expires 2020
Sleeve sponsor: StormGain, UK£1 million (US$1.21 million) per season, signed 2019, expires 2020
2018/19 prize money: UK£15.2 million (US$18.4 million)
2018/19 Premier League TV revenue: UK£22.3 million (US$27 million)
Major deals since 2018/19: MansionBet, StormGain, London North Eastern Railway, Vitality, Etoro
What they’ve been up to: Will he? Won’t he? Apparently not. It has been a familiar story for Newcastle United fans over the past 12 months, with much-maligned owner Mike Ashley seemingly toing and froing over finally selling the club. Ashley said in December that talks regarding a potential sale of the Magpies were “at a more progressed stage than they have ever been”. Reports then emerged in May that the club were in takeover talks with Sheikh Khaled bin Zayed Al Nahyan in a deal worth a reported UK£350 million. Most recently, in an interview with the Daily Mail, Ashley said he could see himself owning Newcastle “forever”. All make sense? Thought not. Commercially the club successfully secured a new sleeve sponsorship for the 2019/20 season with StormGain.
Norwich City
Last season: Promoted from Championship
Owner(s): Delia Smith and Michael Wynn-Jones
Chief executive: David McNally
Stadium: Carrow Road (27,000)
Kit supplier: Errea, UK£2.5 million (US$3.1 million) per season, signed 2015, expires 2024
Main sponsor: Dafabet, UK£3 million (US$3.7 million) per season, signed 2019, expires 2022
Sleeve sponsor: Best Fiends, UK£500,000 (US$608,000) per season, signed 2019, length unreported
2018/19 prize money: Promoted from Championship
2018/19 Premier League TV revenue: Promoted from Championship
Major deals since 2018/19: Dafabet, Best Fiends, Lotus, Jarrold
What they’ve been up to: Norwich City gave their fans another reason to celebrate after their promotion back to the Premier League when they announced that they would be capping all casual tickets for their home games in English soccer’s top flight at UK£30. The Canaries will make 1,500 tickets available for each game at Carrow Road to go alongside their 22,000 season ticket holders.
Sheffield United
Last season: Promoted from Championship
Owner(s): Kevin McCabe and Prince Abdullah bin Musa-ad bin Abdulaziz Al Saud
Chief executive: Stephen Bettis
Stadium: Bramall Lane (32,000)
Kit supplier: Adidas, UK£750,000 (US$932,000) per season, signed 2014, length unreported
Main sponsor: Union Standard Group, UK£3.5 million (US$4.3 million) per season, signed 2019, expires 2022
Sleeve sponsor: Union Standard Group, included in main sponsorship, signed 2019, expires 2022
2018/19 prize money: Promoted from Championship
2018/19 Premier League TV revenue: Promoted from Championship
Major deals since 2018/19: Union Standard Group, SeatGeek, Al Wefaq
What they’ve been up to: Sheffield United are in what has been described as ‘a race against time’ to get Bramall Lane up to Premier League standards for their return to the top flight. The club’s 32,000-seater home has been undergoing a number of ‘substantial’ renovations, according to the Daily Mail, including a new television studio, an extended press box and a row of seats at the front of the south stand. The club also marked their return to the top-flight by signing a principal partnership deal with Union Standard Group.
Southampton
Last season: 16th
Owner(s): Gao Jisheng (80 per cent), Katharina Liebherr (20 per cent)
Chief executive: Gareth Rogers
Stadium: St Mary’s Stadium (33,000)
Kit supplier: Under Armour, UK£9 million (US$11.1 million), signed 2016, expires 2023
Main sponsor: LD Sports, UK£7.5 million (US$9.2 million) per season, signed 2019, expires 2022
Sleeve sponsor: Virgin Media, UK£1.2 million (US$1.46 million), signed 2019, expires 2022
2018/19 prize money: UK£9.5 million (US$11.5 million)
2018/19 Premier League TV revenue: UK£12.3 million (US$14.9 million)
Major deals since 2018/19: LD Sports, Virgin Media, Utilita Energy, Kuflink, Wow Hydrate, Etoro, Kingfisher, ADI
What they’ve been up to: The Saints have announced a brand new fanzone at St Mary’s for fans to use before and after every home game. The club also start the season with a new shirt sponsor after Chinese digital media brand LD Sports agreed a three-year deal which pays the club UK£7.5 million (US$9.2 million) per season.
Tottenham Hotspur
Last season: 4th
Owner(s): ENIC International Ltd.
Chief executive: Daniel Levy
Stadium: Tottenham Hotspur Stadium (62,000)
Kit supplier: Nike, UK£30 million (US$38.6 million) per season, signed 2018, expires 2033
Main sponsor: AIA, UK£320 million (US$396million), signed 2019, expires 2027
Sleeve sponsor: N/A
2018/19 prize money: UK£32.3 million (US$39.2 million)
2018/19 Premier League TV revenue: UK£30.1 million (US$36.5 million)
Major deals since 2018/19: Nike, AIA, Tmall, WeChat, Molton Brown, Kumho Tyre, New Era, Hugo Boss, Etoro, Audi, 1XBet, IWC Schaffhausen
What they’ve been up to: After finally moving into their new stadium Spurs ensured their summer was commercially productive by signing a huge extension to their principal partnership with AIA. As one of the small minority of clubs without a sleeve sponsorship and naming rights to the new stadium also unsold you feel there is more to come from Daniel Levy.
Watford
Last season: 11th
Owner(s): Gino Pozzo
Chief executive: Scott Duxbury
Stadium: Vicarage Road (22,000)
Kit supplier: Adidas, UK£750,000 (US$932,000) per season, signed 2016, expires 2020
Main sponsor: Sportsbet.io, UK£6.5 million (US$7.9 million) per season, signed 2019, expires 2022
Sleeve sponsor: N/A
2018/19 prize money: UK£19 million (US$23 million)
2018/19 Premier League TV revenue: UK£12.3 million (US$14.9 million)
Major deals since 2018/19: Sportsbet.io, CitiPark
What they’ve been up to: Though the season ended without a trophy for the Hornets, they did enjoy success off the pitch after being recognised as having the Premier League’s best matchday hospitality by VisitFootball. The club also penned a new record shirt sponsorship deal with Sportsbet.io and could yet bring in more commercial deals with their sleeve sponsorship unsold.
West Ham
Last season: 10th
Owner(s): David Sullivan, David Gold
Vice chairman: Karren Brady
Stadium: London Stadium (60,000)
Kit supplier: Umbro, UK£5 million per season (US$6.21million), renewal signed 2019, expires 2023
Main sponsor: Betway, UK£10 million (US$12.3 million) per season, signed 2019, expires 2025
Sleeve sponsor: Basset & Gold, UK£500,000 (US$608,000) per season, signed 2018, length unreported
2018/19 prize money: UK£12.5 million (US$25.3 million)
2018/19 Premier League TV revenue: UK£19 million (US$23 million)
Major deals since 2018/19: MuchBetter, Osonyq, Ivacy VPN, Umbro, Socios, Paul Robinson Solicitors, Scope Markets, Soccer Supplement
What they’ve been up to: The Hammers renewed their shirt sponsorship deal with Betway at the end of last season and are seeking planning permission to increase their seating capacity for the London Stadium to 62,500, which would make it the biggest soccer club stadium in London.
Wolves
Last season: 7th
Owner(s): Fosun International
Executive chairman: Jeff Shi
Stadium: Molineux (32,000)
Kit supplier: Adidas, UK£3 million (US$3.72 million) per season, expires 2022
Main sponsor: ManBetX, value UK£8 million (US$9.8 million) per season, signed 2019, length unreported
Sleeve sponsor: CoinDeal, UK£1.5 million (US$1.82 million) per season, renewal signed 2019, length unreported
2018/19 prize money: UK£26.6 million (US$32.3 million)
2018/19 Premier League TV revenue: UK£17.9 million (US$21.7 million)
Major deals since 2018/19: CoinDeal, ManBetX, Fosun, Three Pines Building Company
What they’ve been up to: After consultations and feedback from fans, the club have decided Molineux’s concourses, hospitality areas and external catering units will go cashless this season. They also start the season with two new major partnerships, ManBetX has taken on the shirt sponsorship and CoinDeal snapped up the sleeve inventory.
All figures quoted have been reported or estimated based on SportsPro's assesment of the industry.
