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PLAYBOOK PODCAST | Matchroom’s Emily Frazer on how to lead in a fast-paced entrepreneurial business

The latest in a series of practical conversations with leaders inside and outside sport, this episode covers mentality and approach to doing business.

8 March 2021 SportsPro
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SportsPro senior contributor Matt Rogan talks to Emily Frazer, managing director of Matchroom Multi-Sport, about the confidence, collaboration and adaptability it takes to make things work inside one of the world’s pre-eminent sports promoters.

They discuss how the multi-sport project has developed out of the Matchroom Sport stable, preparing teams for the unexpected at home and abroad, and how Emily intends to pay forward the support she has received as a female leader in the sports industry. 


The SportsPro Playbook is the place to go for agenda-free, pragmatic advice to understand how to navigate your organisation through change. Head to sportspromedia.com/playbook to catch up on our library of articles and podcasts, and learn more about how our new Playbook Labs programme can help you lead your organisation to success in 2021 and beyond.

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