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Playbook Podcast | How to present sport and activity for the next generation with John Deadman

The latest in a series of practical conversations with leaders inside and outside sport, this episode looks at how sport is shaping young people and vice versa.

6 April 2021 SportsPro
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SportsPro senior contributor Matt Rogan talks to John Deadman, director of sport and co-curricular activity at Dr Challoner’s School, about how sport is shaping young people and vice versa.

Deadman explains what went into building a culture of success, and what success really means, at the UK’s leading state-funded sports school of the past year. They also discuss what comes next: the lasting value of sport in schools and academic organisations, why getting students involved matters as much as trophies, and what the world of business can expect from these incoming arrivals in the workplace.

The SportsPro Playbook is the place to go for agenda-free, pragmatic advice to understand how to navigate your organisation through change. Head to sportspromedia.com/playbook to catch up on our library of articles and podcasts, and learn more about how our new Playbook Labs programme can help you lead your organisation to success in 2021 and beyond.

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