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Playbook Podcast | Ex-Liverpool CEO Peter Moore on how to flex your leadership and harness community

The latest in a series of practical conversations with leaders inside and outside sport, this episode explores the many sides of leadership.

4 May 2021 SportsPro
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SportsPro senior contributor Matt Rogan is joined by the hugely experienced sports and gaming executive Peter Moore: veteran of Reebok, Sega of America, Microsoft, EA Sports, and former chief executive of English soccer giants Liverpool

Moore is now working with Unity Technologies, and as an adviser to new owners Ryan Reynolds and Rob McElhenny at Welsh soccer club Wrexham, who play in English soccer's semi-professional fifth tier.

In a wide-ranging conversation, Moore explores the many sides of leadership. He describes how the Hollywood takeover at lower-league Wrexham is about community impact as much as commercial opportunity, and dives into comparisons and contrasts of everything from talent to fanbases in soccer and video games. 

He also explains how EA Sports rode out the digital transformation of its industry and, in an interview recorded before news of a breakaway Super League attempt in the European game, reflects on the privilege and responsibility of running Liverpool, his hometown club.

The SportsPro Playbook is the place to go for agenda-free, pragmatic advice to understand how to navigate your organisation through change. Head to sportspromedia.com/playbook to catch up on our library of articles and podcasts, and learn more about how our new Playbook Labs programme can help you lead your organisation to success in 2021 and beyond.

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