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PODCAST | Lessons in mischievous sponsorship with Paddy Power’s Lee Price

A SportsPro OTT Summit preview, plus an Insider Series session revisit featuring Lee Price, Paddy Power's head of PR and mischief.

26 November 2020 SportsPro
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Ahead of SportsPro's OTT Summit next week, editor at large Eoin Connolly, editorial director Michael Long, and digital editor Tom Bassam preview the virtual event and what to look out for over the two days. 

The three also discuss the stories that have caught their attention in recent weeks, including Amazon's landmark New Zealand cricket streaming deal in India.

Then, in the latest cut from SportsPro's Insider Series, Eoin speaks to Lee Price, head of PR and mischief at Paddy Power (24:33). During the session, Lee revisits the bookmaker's much-publicised 'Save Our Shirt' campaign, as well as explaining Paddy Power's unique take on sponsorship and what other brands can learn from this approach.

The SportsPro OTT Summit is taking place from 2nd to 3rd December. This year’s virtual event will focus on three main themes – Strategy, Content and Technology. Join us to gather insights on how industry leaders overcame challenges in these areas and how they see the state of the industry moving forward. Sign up here.

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