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When the Nashville Predators and San Jose Sharks meet in Prague on 7th October, it will mark the beginning of what the National Hockey League (NHL) is describing as its first ‘normal’ season since the 2018/19 campaign.
Indeed, taking regular season games overseas is something North America’s preeminent ice hockey league hasn’t been able to do for three years because of the pandemic, which even last campaign – when things were returning to some sort of normality – forced fixtures to be postponed.
Despite that, the NHL still enjoyed a prosperous 2021/22 season, which saw it surpass US$5 billion in annual revenue for the first time. Some of that growth can no doubt be attributed to the first year of the league’s new US media rights deals with Turner and ESPN, which are entering the second campaign of a seven-season deal worth a combined US$625 million annually.
The NHL has also created additional revenue opportunities for its franchises in recent years by allowing them to sell new sponsorship inventory. Brands have been able to advertise on team helmets for the last two seasons, but this campaign will be the first where clubs are allowed to feature a sponsor logo on their jerseys. Only a handful of franchises have so far secured patch partners, but the going rate is reportedly between US$5 million and US$10 million a year.
With the NHL returning to economic stability, deputy commissioner Bill Daly has said that the salary cap, which stands at US$82.5 million for this season, could increase by US$1 million for the 2023/24 campaign. In the meantime, he’s stressed that the league is focused on “continued growth”.
“The game’s never been in a better place than it is currently,” Daly said in an interview with NHL.com. “We had record revenues last year in a year that was still impacted by Covid, so we’re thinking the future’s really bright, and it starts now.”
With the 2022/23 NHL season set to get underway, SportsPro presents a commercial breakdown of every team, their sponsors, and all of the league’s major media rights deals.
League executives
Commissioner: Gary Bettman
Deputy commissioner: Bill Daly
Chief business officer: Keith Wachtel
EVP, media and international strategy: David Proper
Chief marketing officer: Heidi Browning
Chief content officer: Steve Mayer
EVP, social impact, growth initiatives and legislative affairs: Kimberly Davis
SVP business development and global partnerships: David Lehanski
And what a game in Berlin it was! 🦈 🇩🇪
— NHL (@NHL) October 5, 2022
Don’t miss the @PredsNHL and the @SanJoseSharks facing off in Prague to kick off the regular season on October 7th and 8th! #NHLGlobalSeries pic.twitter.com/EVeZir5hmX
The teams
Note: All valuations are from Forbes. Average attendances were recorded by Statista. Sponsorship values have been officially disclosed or reported. Social media data, which includes Instagram, Twitter, Facebook and YouTube, is from Conviva.
Eastern Conference
Metropolitan Division
Carolina Hurricanes
Valuation: US$550 million (27th)
Principal owner: Tom Dundon
President: Don Waddell
Home venue: PNC Arena (18,680)
Average attendance 2021/22: 17,210
Arena naming rights deal: PNC Bank (US$4 million a year, signed 2002, expires 2022)
Jersey patch sponsor: N/A
Helmet sponsor: Lenovo
Other key partners: Anheuser-Busch InBev, BlueCross BlueShield of North Carolina, Constellation Brands, Gatorade, Geico, Harris Teeter Supermarkets, Invisalign, Lane & Associates Family Dentistry, PepsiCo, R&D Brewing
Local broadcasters: Bally Sports South (TV), WCMC-FM (radio)
Social media following: 1.3 million
Columbus Blue Jackets
Valuation: US$475 million (30th)
Principal owner: John P McConnell
President: Mike Priest
Home venue: Nationwide Arena (18,500)
Average attendance 2021/22: 16,237
Arena naming rights deal: Nationwide Mutual Insurance Company (US$2.85 million a year, signed 2012, expires 2022)
Jersey patch sponsor: Safelite (seven-figure deal, signed 2022, expires 2025)
Helmet sponsor: DSW Designer Shoe Warehouse (home), IDesign (away)
Other key partners: American Electric, Kroger, Pepsi, Ticketmaster, Toyota, Vector Security
Local broadcasters: Bally Sports Ohio (TV), WBNS-FM (radio)
Social media following: 1.3 million
New Jersey Devils
Valuation: US$775 million (15th)
Principal owners: Josh Harris and David Blitzer
President: Jake Reynolds
Home venue: Prudential Center (16,514)
Average attendance 2021/22: 12,744
Arena naming rights deal: Prudential (US$105.3 million in total, signed 2007, expires 2027)
Jersey patch sponsor: N/A
Helmet sponsor: Prudential
Other key partners: Anheuser-Busch InBev, Betway, Ford, Geico, Investors Bancorp, Mars, New Jersey Lottery, PlayUp, RWJBarnabas Health, Ticketmaster, Unibet, Verizon
Local broadcasters: MSG (TV), WFAN (radio)
Social media following: 1.6 million
New York Islanders
Valuation: US$950 million (10th)
Principal owner: Scott Malkin, Jon Ledecky
President: Lou Lamoriello
Home venue: UBS Arena (17,255)
Average attendance 2021/22: 16,942
Arena naming rights deal: UBS (US$15 million a year, signed 2020, expires 2040)
Jersey patch sponsor: N/A
Helmet sponsor: Northwell Health, UBS
Other key partners: Enterprise Holdings, Ford, Geico, Maspeth Federal Savings, Molson Coors, Ridgewood Savings Bank
Local broadcasters: MSG Network (TV), WEPN-FM (radio)
Social media following: 1.3 million
NHL commissioner Gary Bettman revealed in June that the league had surpassed US$5bn in annual revenue for the first time
New York Rangers
Valuation: US$2 billion (1st)
Principal owner: Madison Square Garden Sports
Chairman: James Dolan
Home venue: Madison Square Garden (18,006)
Average attendance 2021/22: 16,839
Arena naming rights deal: N/A
Jersey patch sponsor: N/A
Helmet sponsor: Benjamin Moore
Other key partners: Anheuser-Busch InBev, Benjamin Moore, Caesars Sportsbook, Delta Air Lines, DraftKings, Dunkin’ Donuts, JP Morgan Chase, Lexus, MGM Resorts, Northwell Health, PepsiCo, Spectrum, Verizon Communications
Local broadcasters: MSG (TV), WEPN-FM (radio)
Social media following: 4.2 million
Philadelphia Flyers
Valuation: US$1.2 billion (6th)
Principal owner: Comcast
President: Valerie Camillo
Home venue: Wells Fargo Center (19,306)
Average attendance 2021/22: 16,540
Arena naming rights deal: Wells Fargo (US$40 million total, signed 1994, expires 2023)
Jersey patch sponsor: N/A
Helmet sponsor: N/A
Other key partners: Dietz & Watson, Dunkin’ Donuts, Kia, Molson Coors, PECO, StubHub, Tata Consultancy Services
Local broadcasters: NBC Sports Philadelphia (TV), WPEN, WMMR (radio)
Social media following: 3.4 million
Pittsburgh Penguins
Valuation: US$900 million (12th)
Principal owner: Fenway Sports Group
Chairman: Mario Lemieux
Home venue: PPG Paints Arena (18,387)
Average attendance 2021/22: 17,684
Arena naming rights deal: PPG Industries (US$4 million to US$9 million a year, signed 2016, expires 2036)
Jersey patch sponsor: Highmark (value not reported, signed 2022, expires 2025)
Helmet sponsor: Bold Penguin
Other key partners: 84 Lumber, Dick’s Sporting Goods, FedEx, First National Bank, Ford, Highmark Health, Keurig Dr Pepper, Teco Peoples Gas, PNC, University of Pittsburgh Medical Center (UPMC), Vector Security
Local broadcasters: AT&T Sportsnet (TV), WXDX-FM (radio)
Social media following: 6.2 million
Washington Capitals
Valuation: US$930 million (11th)
Principal owner: Ted Leonsis
President: Dick Patrick
Home venue: Capital One Arena (18,573)
Average attendance 2021/22: 18,573
Arena naming rights deal: Capital One (US$10 million a year, signed 2017, expires 2027)
Jersey patch sponsor: Caesars Entertainment (US$6 million a year, signed 2021, duration not reported)
Helmet sponsor: Capital One
Other key partners: Alibaba Group, Bud Light, Geico, Giant Eagle, Leidos, MedStar Health, PepsiCo, Ticketmaster, Verizon Communications, WGL Energy
Local broadcasters: NBC Sports Washington (TV), WJFK, WFED (radio)
Social media following: 2.6 million
Atlantic Division
Boston Bruins
Valuation: US$1.3 billion (5th)
Principal owner: Jeremy Jacobs
President: Cam Neely
Home venue: TD Garden (17,850)
Average attendance 2021/22: 17,850
Arena naming rights deal: TD Bank (US$6 million a year, signed 2005, expires 2025)
Jersey patch sponsor: Rapid7 (value not reported, signed 2022, duration not reported)
Helmet sponsor: TD Bank
Other key partners: Anheuser-Busch InBev, Beth Israel Lahey Health, Coca-Cola, Dunkin’ Donuts, JetBlue Airways, ORG, Ticketmaster
Local broadcasters: NESN (TV), WBZ-FM (radio)
Social media following: 5.2 million
Buffalo Sabres
Valuation: US$500 million (29th)
Principal owners: Terry and Kim Pegula
Chief executive: Terry Pegula
Home venue: KeyBank Center (19,070)
Average attendance 2021/22: 9,997
Arena naming rights deal: KeyBank (value not reported, signed 2011, initially as First Niagara Bank before it was purchased by Key Corp in 2016, expires 2026)
Jersey patch sponsor: N/A
Helmet sponsor: KeyBank
Other key partners: Roswell Park, Coca-Cola, Highmark BlueCross BlueShield of Western New York, Seneca, Labatt, ConnectLife, Tim Hortons, Toyota
Local broadcasters: MSG (TV), WGR (radio)
Social media following: 1.8 million
Detroit Red Wings
Valuation: US$990 million (9th)
Principal owner: Ilitch Holdings
President and chief executive: Christopher Ilitch
Home venue: Little Caesars Arena (19,515)
Average attendance 2021/22: 16,984
Arena naming rights deal: Little Caesars (US$6.25 million a year, signed 2016, expires 2036)
Jersey patch sponsor: N/A
Helmet sponsor: Meijer
Other key partners: Anheuser-Busch InBev, Belfor Property Restoration, Chevrolet, Coca-Cola, Comcast, Comerica, DTE Energy, Huntington Bank, Labatt
Local broadcasters: Bally Sports Detroit (TV), WXYT (radio)
Social media following: 4.1 million
Florida Panthers
Valuation: US$450 million (31st)
Principal owner: Vincent Viola
President and chief executive: Matthew Caldwell
Home venue: FLA Live Arena (19,250)
Average attendance 2021/22: 14,811
Arena naming rights deal: N/A
Jersey patch sponsor: N/A
Helmet sponsor: Amerant Bank
Other key partners: Baptist Health, City Furniture, Dex Imaging, Ford, JetBlue, Lexus, Moss, Truist, Truly, UKG, Walmart
Local broadcasters: Bally Sports Florida (TV), WQAM (radio)
Social media following: 954,300
The NHL is entering the second year of its US broadcast deal with ESPN and Turner
Montreal Canadiens
Valuation: US$1.6 billion (3rd)
Principal owner: Geoff Molson
President: France Margaret Belanger
Home venue: Bell Centre (21,105)
Average attendance 2021/22: 15,495
Arena naming rights deal: Bell Canada (US$100 million, signed 2002, expires 2022)
Jersey patch sponsor: RBC (value not reported, signed 2022, duration not reported)
Helmet sponsor: CIBC
Other key partners: Air Canada, Coca-Cola, Desjardins, FedEx, Ford, Intact Financial, McDonald’s, Molson Coors, Sobeys
Local broadcasters: RDS, TVS, TSN, Sportsnet (TV), CKGM, Cogeco 98.5 FM (radio)
Social media following: 4.3 million
Ottawa Senators
Valuation: US$525 million (28th)
Principal owner: Melnyk Estate
President of business operations: Anthony LeBlanc
Home venue: Canadian Tire Centre (18,652)
Average attendance 2021/22: 9,155
Arena naming rights deal: Canadian Tire (value not reported, signed 2013, duration not reported)
Jersey patch sponsor: N/A
Helmet sponsor: Bet99
Other key partners: Air Canada, Bell, Coca-Cola, Ford, McDonald’s, Molson Coors, Tim Hortons
Local broadcasters: TSN and RDS (TV), CFGO (radio)
Social media following: 1.3 million
Tampa Bay Lightning
Valuation: US$650 million (20th)
Principal owner: Jeffrey Vinik
Chief executive: Steve Griggs
Home venue: Amalie Arena (19,092)
Average attendance 2021/22: 19,092
Arena naming rights deal: Amalie Oil Company (value not reported, signed 2014, duration not reported)
Jersey patch sponsor: N/A
Helmet sponsor: Tampa General Hospital
Other key partners: Advent Health, Dex Imaging, Heritage Insurance, JP Morgan Chase, PepsiCo, Spectrum
Local broadcasters: Bally Sports Sun (TV), iHeart Media (radio)
Social media following: 2.2 million
Toronto Maple Leafs
Valuation: US$1.8 billion (2nd)
Principal owner: Maple Leaf Sports & Entertainment
President: Brendan Shanahan
Home venue: Scotiabank Arena (18,800)
Average attendance 2021/22: 15,586
Arena naming rights deal: Scotiabank (CAN$40 million a year, signed 2017, expires 2038)
Jersey patch sponsor: Dairy Farmers of Ontario (value not reported, signed 2022, duration not reported)
Helmet sponsor: TikTok
Other key partners: Canadian Tire, Coca-Cola, Ford, Intact Financial, LG Electronics, Mastercard, Molson Coors, Rogers Communications, Sony, Uber
Local broadcasters: Sportsnet and TSN (TV), CHUM and CJCL (radio)
Social media following: 4.8 million
Western Conference
Central Division
Arizona Coyotes
Valuation: US$400 million (32nd)
Principal owner: Alex Meruelo
President and chief executive: Xavier Gutierrez
Home venue: Desert Diamond Arena* (17,125)
Average attendance 2021/22: 11,601
Arena naming rights deal: Desert Diamond (value not reported, signed 2022, expires 2032)
Jersey patch sponsor: Gila River Resorts and Casinos (value not reported, signed 2022, duration not reported)
Helmet sponsor: MedSupply
Other key partners: Banner Physical Therapy, BMW, Dignity Health, Fry’s, Heineken, Mayo Clinic, Molson Coors, Mountain America Credit Union, Pepsi
Local broadcasters: Bally Sports Arizona (TV), KGME (radio)
Social media following: 1 million
*Team will temporarily play home games at Arizona State University’s 5,000-seater Mullett Arena while waiting on potential new home arena in Tempe.
Chicago Blackhawks
Valuation: US$1.4 billion (4th)
Principal owner: Rocky Wirtz
Chief executive: Danny Wirtz
Home venue: United Center (19,717)
Average attendance 2021/22: 18,489
Arena naming rights deal: United Airlines (US$5 million a year, signed 2013, expires 2033)
Jersey patch sponsor: N/A
Helmet sponsor: Belle Tire
Other key partners: American Express, Anheuser-Busch InBev, AT&T, Bank of Montreal, Chevrolet, Coca Cola, Constellation Energy, Fifth Third Bank, Lexus, Servicemaster
Local broadcasters: NBC Sports Chicago (TV), WGN-AM 720 (radio)
Social media following: 6.8 million
Colorado Avalanche
Valuation: US$630 million (22nd)
Principal owner: Kroenke Sports and Entertainment
President: Joe Sakic
Home venue: Ball Arena (18,000)
Average attendance 2021/22: 17,498
Arena naming rights deal: Ball Corporation (US$6 million a year, signed 2020, duration not reported)
Jersey patch sponsor: N/A
Helmet sponsor: Ball Corporation
Other key partners: Anheuser-Busch InBev, CLMBR, KeyCorp, King Soopers, Lexus, PepsiCo, PointsBet, Smashburger, Toyota, Truly Hard Seltzer, UCHealth
Local broadcasters: Altitude Sports and Entertainment (TV), KKSE-FM (radio)
Social media following: 2.1 million
Dallas Stars
Valuation: US$720 million (16th)
Principal owner: Tom Gaglardi
President and chief executive: Brad Alberts
Home venue: American Airlines Center (19,323)
Average attendance 2021/22: 17,896
Arena naming rights deal: American Airlines (US$5 million a year, signed 1999, expires 2029)
Jersey patch sponsor: N/A
Helmet sponsor: Energy Transfer (home), 7-Eleven (away)
Other key partners: AMR, AT&T, Budweiser, Comerica, Keurig Dr Pepper, Kroger, PNC Financial Services, Toyota
Local broadcasters: Bally Sports Southwest (TV), KTCK (radio)
Social media following: 2.2 million
Minnesota Wild
Valuation: US$675 million (19th)
Principal owner: Craig Leipold
President: Matt Majka
Home venue: Xcel Energy Center
Average attendance 2021/22: 18,542
Arena naming rights deal: Xcel Energy (US$3 million a year, signed 1999, expires 2024)
Jersey patch sponsor: Tria Orthopedics (US$5.65 million a year, signed 2022, expires 2027)
Helmet sponsor: Toyota
Other key partners: Andersen Corporation, Anheuser-Busch InBev, BMO Harris Bank, Coca-Cola, Ecolab, HealthPartners, Hy-Vee, Polaris Inc, Treasure Island Resort & Casino
Local broadcasters: Bally Sports North (TV), KFXN (radio)
Social media following: 2 million
The Minnesota Wild’s jersey patch deal with Tria is worth a reported US$5.65m a year
Nashville Predators
Valuation: US$600 million (25th)
Principal owner: Herbert Fritch
President and chief executive: Sean Henry
Home venue: Bridgestone Arena (19,891)
Average attendance 2021/22: 18,495
Arena naming rights deal: Bridgestone (value not reported, extension signed 2019, expires 2030)
Jersey patch sponsor: N/A
Helmet sponsor: Bridgestone
Other key partners: Anheuser-Busch InBev, AT&T, Coca-Cola, Dex Imaging, Fifth Third Bank, Ford, Geico, Jack Daniels, Nissan, Vanderbilt Health
Local broadcasters: Bally Sports South (TV), WPRT-FM (radio)
Social media following: 1.5 million
St Louis Blues
Valuation: US$640 million (21st)
Principal owner: Tom Stillman
President and chief executive: Chris Zimmerman
Home venue: Enterprise Center (18,096)
Average attendance 2021/22: 17,716
Arena naming rights deal: Enterprise Holdings (value not reported, signed 2018, expires 2033)
Jersey patch sponsor: Stifel (value not reported, signed 2022, expires 2027)
Helmet sponsor: CarShield
Other key partners: Anheuser-Busch InBev, Dobbs, PepsiCo, PNC, Schnuck Markets, Toyota, World Wide Technology
Local broadcasters: Bally Sports Midwest (TV), WXOS (radio)
Social media following: 2.3 million
Winnipeg Jets
Valuation: US$575 million (26th)
Principal owner: True North Sports + Entertainment
President and chief operating officer: John Olfert
Home venue: Canada Life Centre (15,321)
Average attendance 2021/22: 12,716
Arena naming rights deal: Canada Life (value not reported, signed 2021, expires 2031)
Jersey patch sponsor: Canada Life (value not reported, signed 2022, duration not reported)
Helmet sponsor: Bell Canada
Other key partners: Air Canada, Scotiabank, Coca-Cola, Labatt, Nissan, PepsiCo, SkipTheDishes, Sobeys, Tim Hortons
Local broadcasters: TSN (TV), CJOB and CJKR (radio)
Social media following: 1.4 million
Pacific Division
Anaheim Ducks
Valuation: US$620 million (24th)
Principal owner: Henry and Susan Samueli
Chief executive: Bill Foltz
Home venue: Honda Center (17,174)
Average attendance 2021/22: 13,083
Arena naming rights deal: Honda (original deal worth US$4 million a year, extension signed 2020, expires 2031)
Jersey patch sponsor: N/A
Helmet sponsor: UCI Health
Other key partners: Bodhi Leaf Coffee Traders, Wawanesa Insurance, Cutwater Spirits, Jerome’s Furniture Warehouse, All Nippon Airways, AB InBev, Keurig Dr Pepper, Lyft, McDonald's, Pacific Premier Bancorp
Local broadcasters: Bally Sports SoCal and Bally Sports West (TV), KLAA (radio)
Social media following: 1.4 million
Calgary Flames
Valuation: US$680 million (18th)
Principal owner: N Murray Edwards
President and chief executive: John Bean
Home venue: Scotiabank Saddledome (19,289)
Average attendance 2021/22: 14,284
Arena naming rights deal: Scotiabank (US$1 million a year, signed 2010, expires 2030)
Jersey patch sponsor: N/A
Helmet sponsor: Telus
Other key partners: Air Canada, Boston Pizza, Budweiser, Coca-Cola, MBNA
Local broadcasters: Sportsnet (TV), CFAC (radio)
Social media following: 1.5 million
Edmonton Oilers
Valuation: US$1.1 billion (7th)
Principal owner: Daryl Katz
Chairman: Bob Nicholson
Home venue: Rogers Place (18,500)
Average attendance 2021/22: 14,927
Arena naming rights deal: Rogers Communications (value not reported, signed 2013, expires 2026)
Jersey patch sponsor: N/A
Helmet sponsor: N/A
Other key partners: ATCO Group, Bank of Nova Scotia, Ford, MBNA, Molson Coors, PCL Construction, PepsiCo, Pizza 73, Sobeys, Tim Hortons
Local broadcasters: Rogers Sportsnet (TV), CHED (radio)
Social media following: 2.3 million
Last season's top scorer Connor McDavid will be hoping to hit similar heights
Los Angeles Kings
Valuation: US$1.025 billion (8th)
Principal owner: Philip Anschutz
President: Luc Robitaille
Home venue: Crypto.com Arena (18,230)
Average attendance 2021/22: 14,828
Arena naming rights deal: Crypto.com (US$35 million a year, signed 2021, expires 2041)
Jersey patch sponsor: N/A
Helmet sponsor: N/A
Other key partners: Anheuser-Busch InBev, Betway, Blue California, Coca-Cola, Delta Air Lines, Impact.com, Keck Medicine of USC, McDonald’s, Pepperdine University, Spectrum, Staples, Toyota Motor, Yaamava’ Resort and Casino
Local broadcasters: Bally Sports West (TV), LA Kings IHeart Audio Network (radio)
Social media following: 2.8 million
San Jose Sharks
Valuation: US$625 million (23rd)
Principal owner: Hasso Plattner
President: Jonathan Becher
Home venue: SAP Center (17,562)
Average attendance 2021/22: 12,573
Arena naming rights deal: SAP (US$3.35 million a year, signed 2013, duration not reported)
Jersey patch sponsor: N/A
Helmet sponsor: SAP and Zoom
Other key partners: BMW, Cache Creek Casino Resort, Kaiser Permanente, LexisNexis Legal & Professional, Pacific Office Automation, Pepsi, Toyota, Western Digital
Local broadcasters: NBC Sports California (TV), KUFX (radio)
Social media following: 2.3 million
Seattle Kraken
Valuation: US$875 million (13th)
Principal owner: David Bonderman
Chief executive: Tod Leiweke
Home venue: Climate Pledge Arena (17,151)
Average attendance 2021/22: 17,151
Arena naming rights deal: Amazon (total value between US$300 million and US$400 million, signed 2020, duration not reported)
Jersey patch sponsor: N/A
Helmet sponsor: Amazon
Other key partners: Alaska Airlines, Molson Coors, Starbucks, Symetra Financial, Verizon Communications, Virginia Mason, Washington Federal
Local broadcasters: Root Sports Northwest (TV), KJR (radio)
Social media following: 982,500
Vancouver Canucks
Valuation: US$825 million (14th)
Principal owner: Francesco Aquilini
President: Michael Doyle
Home venue: Rogers Arena (18,910)
Average attendance 2021/22: 17,285
Arena naming rights deal: Rogers (original deal worth US$60 million, signed 2010, extension signed 2020, duration not reported)
Jersey patch sponsor: N/A
Helmet sponsor: TD Bank Group
Other key partners: Labatt, Overwaitea Food Group, Panago, PepsiCo, Skip the Dishes, Tim Hortons, Toyota
Local broadcasters: Rogers Sportsnet (TV), CISL (radio)
Social media following: 2.7 million
Vegas Golden Knights
Valuation: US$710 million (17th)
Principal owner: Black Knight Sports and Entertainment
Chairman and chief executive: Bill Foley
Home venue: T-Mobile Arena (17,500)
Average attendance 2021/22: 18,100
Arena naming rights deal: T-Mobile (less than US$6 million a year over approximately ten years, signed 2016)
Jersey patch sponsor: Circa Las Vegas (value not reported, signed 2022, expires 2027)
Helmet sponsor: Capital One (home), P3 Health Partners (away)
Other key partners: Anheuser-Busch InBev, Caesars Entertainment, City National Bank, Coca-Cola, Cosmopolitan of Las Vegas, Credit One Bank, Geico, Lexus, MGM Resorts, Toyota, William Hill
Local broadcasters: AT&T Sportsnet (TV), KKGK (radio)
Social media following: 1.7 million
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