Editor at large Eoin Connolly welcomes back Scott Tilton, co-founder and chief executive of Hookit, to talk through SportsPro’s inaugural list of the World’s 50 Most Marketed Brands.
Among other topics of conversation include what brands need to do to promote themselves most effectively, what their priorities are, the impact of Coivd-19, how social marketing has changed, and recognising social justice causes such as Black Lives Matter.
