Now the World’s 50 Most Marketable Athletes list is out for all to see, SportsPro editor at large Eoin Connolly and deputy editor Sam Carp analyse the key findings from this year's edition with the help of Salvatore De Angelis, Nielsen Sports’ head of digital, international.
With much up for debate, the three break down the standings, the methodology used by Nielsen to reach the results and what it all means for the future of sports marketability.
