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PODCAST EXTRA | Inside the Milwaukee Bucks’ digital content and in-venue strategy with Dustin Godsey

Milwaukee Bucks chief marketing officer Dustin Godsey lifts the lid on the NBA franchise's content plans ahead of the basketball league's return.

23 June 2020 SportsPro
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In another podcast showcasing the best of the SportsPro Insider Series, Dustin Godsey, chief marketing officer at the NBA's Milwaukee Bucks, talks about the team's digital content strategy and how technology has shaped the fan experience at the Fiserv Forum.

He also lays out plans for the BucksPlay content hub, explains the strategic shift that followed the Covid-19 shutdown, and shares his thoughts on what an NBA game might look like with no fans in the arena.


Find out more about the Insider Series here

In another podcast showcasing the best of the SportsPro Insider Series, Dustin Godsey, chief marketing officer at the NBA's Milwaukee Bucks, talks about the team's digital content strategy and how technology has shaped the fan experience at the Fiserv Forum.

He also lays out plans for the BucksPlay content hub, explains the strategic shift that followed the Covid-19 shutdown, and shares his thoughts on what an NBA game might look like with no fans in the arena.

Podcast also avalaible on Audioboom

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