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PODCAST | Miles Jacobson on how Football Manager mirrors and shapes the world of soccer

Sports Interactive's studio director discusses data modelling and and nurturing a digital community.

2 February 2021 SportsPro
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SportsPro editor at large Eoin Connolly talks to Miles Jacobson, studio director of Sports Interactive, the company behind the iconic Football Manager video game series.

They talk about how the developer has responded to Covid-19 inside and outside the game (7.45), the continued evolution of Sports Interactive’s data modelling and its relationship with professional clubs (25.03), and nurturing a digital community (36.24) that has grown with the title from its scrappy origins to its multi-million selling place in the gaming pantheon.

This podcast also contains discussions of the work Sports Interactive has done to promote access to mental health charities for its players during the pandemic, such as making in-game advertisements available for free.

Among the organisations it has collaborated with are CALM – Campaign Against Living MiserablySamaritansMind, and Mental Health UK. Links to their websites are included here for the benefit of anyone whose mental wellbeing has been affected by recent events.

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