PODCAST | The business of golf with Giles Morgan and Richard Gillis

The podcast takes a look at what we can expect from the belated Masters tournament and where golf's future lies within the wider sports ecosystem.

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As the Masters tees off, SportsPro editor at large Eoin Connolly welcomes Giles Morgan, respected global sports sponsorship consultant and executive vice president of Pumpjack Dataworks, and Richard Gillis, creator of the Unofficial Partner podcast, to talk the business of golf.

Forming something of a sports industry podcast supergroup, given Giles' experience at the helm of the Captain's Table, the trio preview the delayed Masters tournament at Augusta National, muse on how golf has fared during 2020, as well as its future prospects, and discuss what the sport needs to do to stay relevant.