SportsPro editor at large Eoin Connolly is joined by Misha Sher, global head of sport, entertainment and culture at Mediacom, to talk about the growing role of athletes in media.
They discuss the fallout from Uefa Euro 2020, with England players on the front foot over racist abuse on social platforms, what to expect from the Olympics and next year’s Uefa Women’s Euro 2022, and how brands should navigate athlete-led conversations on social issues. There’s also time to look at LeBron James’ version of the Looney Tunes basketball caper Space Jam, and consider how entertainment crossovers have changed since Michael Jordan’s film in 1997.
Then (35.04), as the Open Championship approaches, soccer stars James Milner and Adam Lallana explain how they’re applying their experience to specialist golf agency White Rose Sports Management, appearing alongside new signing Ben Schmidt.
