In what was scheduled to be the week of the 149th Open Championship, SportsPro editor at large Eoin Connolly speaks to Malcolm Booth, director of sales and marketing at golf's R&A.
They discuss the unique Open for the Ages project, which will collate archive footage and historical data of the greatest players of all time to create a broadcast event to replace the pandemic-hit major. Booth also talks about the R&A's operations in 2020, running the AIG Women's British Open next month, and the prospects for golf sponsorship in the year ahead.
In what was scheduled to be the week of the 149th Open Championship, SportsPro editor at large Eoin Connolly speaks to Malcolm Booth, director of sales and marketing at golf's R&A.
They discuss the unique Open for the Ages project, which will collate archive footage and historical data of the greatest players of all time to create a broadcast event to replace the pandemic-hit major. Booth also talks about the R&A's operations in 2020, running the AIG Women's British Open next month, and the prospects for golf sponsorship in the year ahead.
