Ahead of the new Formula One season, SportsPro editor at large Eoin Connolly sits down with the BlackBook Motorsport's executive director Peter Jones and staff writer Georgina Yeomans to preview the upcoming campaign.
Then (34.01), Yeomans in on the line with Ellie Norman, Formula One's director of marketing and communications, to hear what the series is doing to engage with younger fans, where important future markets lie and how the success of Netflix's Drive to Survive is benefiting the sport.
