As the first round of Uefa Euro 2020 draws to a close, SportsPro editor at large Eoin Connolly talks to Kirsten Sibbit-Johnston, associate director at The Sports Consultancy, about how the tournament will have been viewed by the host cities.
They discuss the measurements that will have been most meaningful for understanding the tournament’s local impact, what Uefa will have learned about the political challenges of taking games to Munich and Budapest, whether the multi-nation model will appeal to other rights holders, and the compromises ahead for the events industry in a post-bubble, pre-normal phase of the pandemic.
Then (37.06), SportsPro digital editor Tom Bassam gets a host venue’s perspective from Paul Bush OBE, director of events at EventScotland, who talks about the value of Glasgow’s Euro 2020 games, the impact of Covid on planning, and what’s next for the country’s strategy and the wider sector.
The Sports Consultancy's Kirsten Sibbit-Johnston discusses how the tournament has been viewed by the host cities, plus EventScotland's Paul Bush on the value of Glasgow’s Euro 2020 games.
