In the first of a collection of podcasts highlighting the best of the SportsPro Insider Series of virtual events, SportsPro editor at large Eoin Connolly talks to Real Madrid chief transformation officer Michael Sutherland and director of digital strategy Israel Garcia.
They discuss how the Spanish soccer giants switched up their activities during La Liga's Covid-19 shutdown, explore Real's first forays into esports, and outline the best approaches to digital transformation for any sports organisation.
Find out more about the Insider Series here
In the first of a collection of podcasts highlighting the best of the SportsPro Insider Series of virtual events, SportsPro editor at large Eoin Connolly talks to Real Madrid chief transformation officer Michael Sutherland and director of digital strategy Israel Garcia.
They discuss how the Spanish soccer giants switched up their activities during La Liga's Covid-19 shutdown, explore Real's first forays into esports, and outline the best approaches to digital transformation for any sports organisation.
