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Another season of the Uefa Champions League gets underway on 6th September when Europe’s elite clubs meet in the opening round of group stage fixtures.
With the world’s biggest names involved, the tournament promises to deliver the same level of entertainment on the pitch, but behind the scenes it could prove to be comparatively quiet. The sport’s powerbrokers have spent much of the past 18 months trying to agree upon the future shape of European soccer after the failed launch of the Super League exposed those who are far from satisfied with the existing order.
Those threats are still lingering in the shadows but, for now at least, Uefa and the European Club Association (ECA) have agreed on a new format from 2024, when the Champions League will expand to 36 teams and do away with the existing six-game group phase. Each team will instead play eight fixtures each before the knockout round, meaning the competition will feature a total of 189 matches, up from the current 125.
More games of course means more money and another key agreement secured earlier this year saw Uefa appoint Team Marketing and Relevent Sports Group as its agency partners for the next three-year rights cycle. European soccer’s governing body said the deals will ‘guarantee’ increased revenues for participating clubs and ‘bigger solidarity payments’ for those outside Uefa club competitions, although it remains to be seen if the changes will narrow or widen the growing divide in the game.
Relevent has already agreed a new Champions League media rights deal in the US, where CBS has committed to paying a reported US$1.5 billion to continue showing the tournament for another six years from 2024. Improved deals have also been secured in key markets such as France and the UK, where Amazon has entered the fray for the first time.
For now, all roads lead to Istanbul’s Atatürk Olympic Stadium, which will host the Champions League final for a second time on 10th June. Ahead of kick-off, SportsPro presents a commercial rundown of all the teams involved in this season’s competition, along with all the key broadcast and sponsorship details.
Bring it on! 👊#UCL || #UCLdraw pic.twitter.com/z9IBs4zdUA
— UEFA Champions League (@ChampionsLeague) August 25, 2022
The teams
Note: All sponsorship values have been reported or officially disclosed. Social followings are taken from Conviva and include Facebook, Instagram, Twitter and YouTube.
Group A
Ajax
Owner: AFC Ajax N.V.
Chief executive: Edwin van der Sar
Stadium: Johan Cruyff Arena (56,120)
Kit supplier: Adidas (€50 million total, signed 2009, extension signed 2018, expires 2025)
Main sponsor: Ziggo (€8 million per year, signed 2015, extension signed 2021, expires 2025)
Sleeve sponsor: Curaçao Tourism Board (value not reported, signed 2020, expires 2023)
Training kit partner: Included in Ziggo deal
Other partners: ABN AMRO, Blox, Acronis, Budweiser, Flink, Sandals Resort, Unibet, BBIN, CSU, Hublot, Mercedes-Benz, PCI Nederland, Replay, Tui, VriendenLoterij, Yibo Sports, Enterprise Car Sharing & Rental, Groenhof Optiek, Hewlett Packard Enterprise, Lavazza, Makita, Mascot, MullerVisual, Stern, M Line, Staan, Businessdrukker
Social media following: 13.9 million
Liverpool
Owner: Fenway Sports Group
Chief executive: Billy Hogan
Stadium: Anfield (54,000)
Kit supplier: Nike (UK£30 million per year, signed 2020, duration not reported)
Main sponsor: Standard Chartered (UK£50 million per year, extension signed 2022, expires 2027)
Sleeve sponsor: Expedia (UK£10 million per year, signed 2020, expires 2023)
Training kit partner: Axa (UK£20 million per year, extension signed 2020, duration not reported)
Other partners: Carlsberg, Wasabi, Vista, SC Johnson, Kodansha, Sonos, EA Sports, Mauritius Tourism, Monster Energy, Nivea, Petro Canada – Holly Frontier, Think Markets, Quorn, Cadbury, Acronis, Joie, Cardless, Alex Bank
Social media following: 109.1 million
Napoli
Owner: Filmauro
President: Aurelio De Laurentiis
Stadium: Stadio Diego Armando Maradona (54,726)
Kit supplier: Emporio Armani (value not reported, signed 2021, duration not reported)
Main sponsor: Lete and MSC Cruises (€9 million per year, signed 2005 and 2011 respectively, extension with Lete signed 2022, duration not reported)
Sleeve sponsor: Amazon (€2 million per year, signed 2021, expires 2023)
Training kit partner: Included in main shirt sponsorship deals
Other partners: Konami, Socios.com, Coca Cola, Sorare, Onefootball, MatchWornShirt, Bob Sports, Boyu Sports, Pasta Garofalo, Ticketone, Trentino, EnerGas, Toraldo, KissKiss, Euronics Tufano, Union Gas e Luce, Corriere dello Sport, Abruzzo, ByTecno
Social media following: 10 million
Rangers
Owner: The Rangers Football Club Ltd
Managing director: Stewart Robertson
Stadium: Ibrox (50,817)
Kit supplier: Castore (UK£25 million, signed 2020, expires 2025)
Main sponsor: Kindred Group (UK£1.5 million per year, extension signed 2021, duration not reported)
Sleeve sponsor: Boxt (value not reported, signed 2022, expires 2023)
Training kit partner: Included in main shirt sponsorship deal
Other partners: Seko, Socomec, Vitality, Utilita, Tennents, Biowave, Carrick Packaging, DCP, MatchWornShirt, Douglas Laing & Co, Fridays, Cadbury, CSD Air Conditioning, Dundonald Links, NordVPN, Black Rooster, Forrest Precision Engineering, 5 Stars, CTM Sport, Destination Sport Travel,
Sportsbreaks, Levy, Molton Brown, Go Radio, Lucozade, Coca-Cola, Applied Nutrition
Social media following: 2.4 million
Scottish side Rangers and Old Firm rivals Celtic are both in the Champions League group stage for the first time since 2007
Group B
FC Porto
Owner: Futebol Clube do Porto Futebol SAD
President: Jorge Nuno de Lima Pinto da Costa
Stadium: Estádio do Dragão (50,033)
Kit supplier: New Balance (value not reported, signed 2014, extension signed 2018, expires 2025)
Main sponsor: Betano (value not reported, signed 2022, expires 2026)
Sleeve sponsor: Binance (value not reported, signed 2021, duration not reported)
Training kit partner: Included in Betano deal
Other partners: Super Bock, Revigres, Pedras, Amorim, Bankintercard, Coca-Cola, Dream Media, Derichbourg, Ferpinta, Fidelidade, Gestifute, SK+V, Live Soccer, Ibersol Grupo, Panike, ProEleven, Real Companhia Velha, Repsol, SoFarma, Solverde, Sport TV, Sword Health, Tranquilidade, Vitalis Yes.Zee
Social media following: 8 million
Atletico Madrid
Owners: Atletico HoldCo, Idan Ofer
President: Enrique Cerezo
Stadium: Cívitas Metropolitano (68,456)
Kit supplier: Nike (€450 million, signed 2016, expires 2026)
Main sponsor: WhaleFin (€42 million per year, signed 2022, expires 2027)
Sleeve sponsor: Hyundai (€5 million per year , signed 2021, duration not reported)
Training kit partner: Capital Energy (value not reported, signed 2021, expires 2024)
Other partners: Ria Money Transfer, Mahou, Movistar, Caixa Bank, EA Sports, Coca-Cola, Acronis, Socios, Sorare, Rowe, Philipp Plein, Solan de Cabras, Falken Tyre, Vito, NordVPN, Marca, BH Fitness, Halcón Viajes, Clinica Universidad de Navarra, La Universidad en Internet, Dapper
Social media following: 29.4 million
Bayer Leverkusen
Owner: Bayer AG
Chief executive: Fernando Carro
Stadium: BayArena (30,210)
Kit supplier: Castore (value not reported, signed 2022, expires 2027)
Main sponsor: Barmenia (€6 million per year, extension signed 2019, expires 2024)
Sleeve sponsor: Trive (€2 million per year, signed 2022, expires 2024)
Training kit partner: Included in Barmenia deal
Other partners: Hamster Systems AG, Kumho Tyre, Ledvance, TipWin, Travnik Group, Yabo Sports, Apotal.de, Bitburger, Bergische Krankenkasse, Coca-Cola, Ditcon, EVL, Gaffel, IC Markets, iLoq, Leverkusener Anzeiger, Like2Drive, Niedax Group, Plakat-verkauft.de, Reloga, SalzBurgerLand
Social media following: 5.4 million
Club Brugge
Owner: Grizzly Sports NV
Chairman: Bart Verhaeghe
Stadium: Jan Breydel Stadium (29,062)
Kit supplier: Macron (value not reported, signed 2017, extension signed 2019, expires 2024)
Main sponsor: Unibet (value not reported, signed 2019, duration not reported)
Sleeve sponsor: Blox (value not reported, signed 2021, expires 2023)
Training kit partner: N/A
Other partners: Candriam, Eleven, Belfius, Jupiler, Alheembouw, Conxion, Daikin, D Hondt Insurance, EuroMillions, Hubo, iQuu, Joriside, KeuringsPlatform.be, Konvert, Latexco, LG, Van Mossel, Metabo, Trek, New Holland Agriculture, Pepsi Max, Snickers Workwear, TechBox, Van Marcke, Woutim, Evian, Lipton, Play AV, Reflecta Graphics, Lanson, Brussels Airlines, Compass Group
Social media following: 920,400
Group C
Bayern Munich
Owner: FC Bayern München AG
Chief executive: Oliver Kahn
Stadium: Allianz Arena (75,024)
Kit supplier: Adidas (€900 million, extension signed 2015, expires 2030)
Main sponsor: Deutsche Telekom (€50 million per year, extension signed 2022, expires 2027)
Sleeve sponsor: Qatar Airways (‘around’ €20 million per year, signed 2018, expires 2023)
Training kit partner: Included in Deutsche Telekom deal
Other partners: Audi, Allianz, Adobe, HypoVereinsbank, Hylo, Konami, Paulaner, SAP, Siemens, Tipico, Viessmann, Coca-Cola, Einhell, Libertex, MAN, Procter & Gamble, Adelholzener, Hugo Boss, Hülsta, Istria, Miele, Varta, Veuve Clicquot, 188Bet, Hafele, Lux International, Vöhringer, Wangkanai
Social media following: 92.5 million
Barcelona
Owner: Club members
President: Joan Laporta
Stadium: Spotify Camp Nou (99,354)
Kit Supplier: Nike (US$112 million per year, signed 2016, expires 2026)
Main Sponsor: Spotify* (€280 million, signed 2022, expires 2026)
Sleeve sponsor: N/A
Training Kit partner: Included in Spotify deal
Other partners: 1XBet, Estrella, Konami, Cupra, Allianz, Gatorade, Stanley Black&Decker, Chiliz, CaixaBank, Assistencia Sanitaria, Scotiabank, Taiping Life Insurance, SK Lubricants, Maybank, Shiseido Men, Sebang/Rocket, Coca-Cola, SHB, Banco BMG
Social media following: 272.6 million
*Spotify deal also includes naming rights to Camp Nou and sponsorship of the Barcelona women’s team.
Barcelona will be hoping for a better showing in Europe this season after pulling out all the stops to strengthen their squad over the summer
Inter Milan
Owner: Suning Holdings Group
Corporate chief executive: Alessandro Antonello
Stadium: San Siro (80,018)
Kit supplier: Nike (€12.5 million per year, ten-year extension signed 2013)
Main sponsor: DigitalBits (€25 million per year, sleeve deal signed 2021, upgraded from 2022, duration not reported)
Sleeve sponsor: N/A
Training kit partner: Konami eFootball (value not reported, multi-year deal signed 2022, duration not reported)
Other partners: Lenovo, Suning, Pirelli, Socios.com, Moncler, Hisense, Snaipay, Nilox, Heinz, Cerba HealthCare, A2A, Gatorade, La Molisana, Mastercard, Pop Caffe, Fratelli Beretta, San Bernardo, Santa Margherita
Social media following: 40.3 million
Viktoria Plzeň
Owner: Adolf Šádek
Chief executive: Adolf Šádek
Stadium: Doosan Arena (11,700)
Kit supplier: Macron (value not reported, signed 2020, duration not reported)
Main sponsor: Doosan Skoda Power (value not reported, extension signed 2017, duration not reported)
Sleeve sponsor: N/A
Training kit partner: N/A
Other partners: Betano, Gambrinus, Mesto Plzen, Keramika Soukup, Rosso Steel, Fortuna, Plzensky Catering, Porsche Plzen, Eliod Servis, ECG Electro, Kappenberger+Braun, Carlson, Stavmonta, Prvni Saz
Social media following: 236,200
Group D
Eintracht Frankfurt
Owner: Eintracht Frankfurt Fußball AG
Chief executive: Axel Hellmann
Stadium: Deutsche Bank Park (51,500)
Kit supplier: Nike (€3 million per year, signed 2014, extension signed 2018, expires 2023)
Main sponsor: Indeed (€6.7 million per year, signed 2017, extension signed 2020, expires 2023)
Sleeve sponsor: DPD (€2.5 million per year, signed 2020, expires 2023)
Training kit partner: Included in Indeed deal
Other partners: Betway, Depot, Deutsche Familienversicherung, DWS, Hyundai, Krombacher, Lotto Hessen, Mainova, Pepsi Max, RMV, RoboMarkets, SunExpress Airlines, Aral, BO1, Deutsche Borse Group, eToro, Frankfurter Sparkasse, Gonder Group, Hailo, HessenMetall, Horn, hr3, Joka, Konig + Neurath, LG, Lupus alpha, Massnahme, Mastercard, MeineBank, Nexen Tire, PwC, Possmann, Rewe, Rosbacher, Sehring, Tokai Cobex, VGF
Social media following: 2.6 million
Eintracht Frankfurt will play in the Champions League this season after winning last year’s Europa League
Tottenham Hotspur
Owner: ENIC International
Chairman: Daniel Levy
Stadium: Tottenham Hotspur Stadium (62,850)
Kit supplier: Nike (UK£30 million per year, signed 2018, expires 2033)
Main sponsor: AIA (UK£320 million, signed 2019, expires 2027)
Sleeve sponsor: Cinch (value not reported, signed 2021, expires 2026)
Training kit partner: Getir (value not reported, signed 2021, expires 2024)
Other partners: HSBC, Hewlett Packard Enterprise, Libertex, Fun88, Betway, Monster Energy, Heineken, Kumho Tyre, Science In Sport, EA Sports, Cadbury
Social media following: 47.8 million
Sporting CP
Owner: Sporting Clube de Portugal
President: Frederico Nuno Faro Varandas
Stadium: Estádio José Alvalade (50,095)
Kit supplier: Nike (value not reported, signed 2021, expires 2024)
Main sponsor: Betano (value not reported, signed 2021, expires 2023)
Sleeve sponsor: N/A
Training kit partner: Included in Betano deal
Other partners: Super Bock, Suits Inc, Agriloja, Filstone Natural, Nos, Acronis, Zumub, Repsol, Vitalis, Cuf, Unlock Energy, LeasePlan, Cision, Holmes Place, Queijos Santiago, Quinta da Vacaria, Grupo Portinsurance, Heliotextil, Gadsa, Pepsi Max, Hisense
Social media following: 4.9 million
Olympique de Marseille
Owner: Frank McCourt
President: Pablo Longoria
Stadium: Stade Vélodrome (67,394)
Kit supplier: Puma (value not reported, signed 2021, expires 2028)
Main sponsor: Cazoo (value not reported, multi-year deal signed 2022, duration not reported)
Sleeve sponsor: N/A
Training kit partner: Randstad (value not reported, signed 2021, expires 2024)
Other partners: Orange, Parions Sport, Boulanger, Caisse d’Epargne, Sorare, EA Sports, Uber Eats, Intersport, Coca-Cola, STATSports, Onet, Monisnap
Social media following: 13.2 million
Group E
AC Milan
Owner: RedBird Capital Partners
Chief executive: Ivan Gazidis
Stadium: San Siro (80,018)
Kit supplier: Puma (€30 million per year, extension signed 2022, expires 2028)
Main sponsor: Emirates (€10 million per year, extension signed 2020, expires 2023)
Sleeve sponsor: BitMex (value not reported, multi-year deal signed 2021, duration not reported)
Training kit partner: Konami (€45 million, signed 2022, expires 2029)
Other partners: Banco BPM, BMW, OneFootball, Skrill, Socios, Sorare, WeFox, StarCasino Sport, Clivet, Snaipay, About Vintage, Senec, Eneos, Siro, Lete, Oppo, Hally & Son, Celly, A2A, Nexen Tire, Therabody, Gatorade, Beretta, La Molisana, Segafredo
Social media following: 48.3 million
Chelsea
Owner: Todd Boehly
President of business: Tom Glick
Stadium: Stamford Bridge (41,837)
Kit supplier: Nike (UK£900 million, signed 2016, expires 2032)
Main sponsor: Three (UK£40 million per year, signed 2020, expires 2023)
Sleeve sponsor: WhaleFin (UK£20 million per year, signed 2022, duration not reported)
Training kit partner: Trivago (value not reported, multi-year deal signed 2021, duration not reported)
Other partners: Cadbury, EA Sports, Go Markets, Hublot, Levy Restaurants, Parimatch, MSC Cruises, Singha, Rexona, Zapp
Social media following: 111.3 million
RB Salzburg
Owner: Red Bull GmbH
Chief executive: Stephan Reiter
Stadium: Red Bull Arena (31,895)
Kit supplier: Nike (value not reported, signed 2014, expires 2024)
Main sponsor: Red Bull (value not reported, part of Red Bull’s investment in team)
Sleeve sponsor: Rauch (€2.1 million per year, signed 2017, duration not reported)
Training kit partner: N/A
Other partners: A1, Audi, Stiegl, Mastercard, Salzburg Verkehr, Thalheim Heilwasser, Admiral
Social media following: 877,000
Dinamo Zagreb
President: Mirko Barišić
Stadium: Stadion Maksimir (25,000)
Kit supplier: Adidas
Main sponsor: Prva Sportska Kladionica (value not reported, signed 2020, expires 2023)
Sleeve sponsor: Lana Grupa (value not reported, signed 2018, duration not reported)
Training kit partner: N/A
Other partners: Driblab, Ban Tours, Coca-Cola, EuroHerc, Vina Šember, Gaz Nutrition, A1, Altera, Copy Electronic, ID90, Mlinar, Tepih Centar, Simtam, Vox, Ozujsko Pivo, Belina, 3D Studio, Inel, Clean Express, Presecki Grupa, Mikronis, Pulvis, Klemm Security, SofaScore, Sportening, Gasparic Grupa, Pixsell, Dekra, Socios, SynLab, Vulkal
Social media following: 1 million
Group F
Real Madrid
Owner: Club members
President: Florentino Perez
Stadium: Santiago Bernabéu Stadium (81,044)
Kit supplier: Adidas (€110 million per year, signed 1998, extension signed 2021, expires 2028)
Main sponsor: Emirates (€70 million per year, signed 2013, extension signed 2017, expires 2022)
Sleeve sponsor: N/A
Training kit partner: Included in Emirates deal
Other partners: Palladium Hotel Group, Nivea Men, Hankook, BMW, Mahou, Abbott, Easy Markets, EA Sports, Cantabria Labs, Theragun, Adobe, Cisco, Daktronics, Movistar, Unicaja Banco, PlayStation, Codere, Sanitas, Coca-Cola, Solan de Cabras, Invex Banco, Kok Sports, PT Dua Kelinci, SportyBet
Social media following: 289 million
Reigning European champions Real Madrid have also bolstered their ranks
RB Leipzig
Owner: Red Bull GmbH
Chief executive: Oliver Mintzlaff
Stadium: Red Bull Arena (47,069)
Kit supplier: Nike (value not reported, signed 2014, duration not reported)
Main sponsor: Red Bull (value not reported, part of Red Bull’s investment in team)
Sleeve sponsor: AOC (€2 million per year, signed 2022, expires 2025)
Training kit partner: N/A
Other partners: 888Sport, AEZ Leichtmetallräder, eToro, Fenger Gruppe, German Values, Motorola, Rauch, Signify, Specialized Germany, Ur-Krostitzer, Veganz,
Social media following: 2.2 million
Shakhtar Donetsk
Owner and president: Rinat Akhmetov
Stadium: Stadion Wojska Polskiego* (31,000)
Kit supplier: Puma (value not reported, signed 2021, multi-year deal, duration not reported)
Main sponsor: SCM** (value not reported, multi-year deal signed 2006, duration not reported)
Sleeve sponsor: BRSM-Nafta (value not reported, two-year deal signed 2020)
Training kit partner: Parimatch (value not reported, multi-year deal signed 2019, duration not reported)
Other partners: SkyUp Airlines, Pepsi, Rexona, First Ukrainian National Bank (FUIB), Dobrobut, DTEK
Social media following: 2 million
*Shakhtar will play their Champions League home games at Legia Warsaw’s stadium in Poland due to the Russia-Ukraine war.
**SCM is Shakhtar’s main sponsor for the Champions League. Parimatch is their primary sponsor for domestic competitions.
Celtic
Owner: Celtic PLC
Chief executive: Michael Nicholson
Stadium: Celtic Park (60,411)
Kit supplier: Adidas (UK£30 million, signed 2020, expires 2025)
Main sponsor: Dafabet (value not reported, extension signed 2018, expires 2025)
Sleeve sponsor: N/A
Training kit partner: N/A
Other partners: Magners, Intelligent Car Leasing, JD, Coca-Cola, Eleven Sports Media, Forbes on the Square, Celtic Compare, Cadbury, Nirvana Europe, Primal Strength, EA Sports, Go Radio, Clyde 1, Tayside Aviation, Be Cordial Hotels, Vitality, Soccer Supplement, The Tumeric Co, Sorare
Social media following: 3.7 million
Group G
Manchester City
Owner: City Football Group (CFG)
Chief executive: Ferran Soriano
Stadium: Etihad Stadium (55,097)
Kit supplier: Puma (UK£650 million, signed 2019, expires 2028)
Main sponsor: Etihad Airways (UK£67.5 million per year, signed 2009, duration not reported)
Sleeve sponsor: Nexen Tire (UK£10 million per year, extension signed 2020, duration not reported)
Training kit partner: OKX (US$20 million per year, signed 2022, expires 2023)
Other partners: e&, Nissan, Visit Abu Dhabi, Midea, EA Sports, EA Sports, Cisco, Wix, QNET, Socios, Sure, Aldar, Axi, JNC, Hays, Xylem, Sony, Gatorade, Unilumin Sports, Dsquared2, Acronis, Therabody, S.C.M, WeWork, Qualtrics, Emirates Palace, Masdar, Asahi Super Dry
Social media following: 93 million
Sevilla
Owners: Sevillistas de Nervión S.A.
President: Jose Castro
Stadium: Ramon Sanchez-Pizjuan Stadium (42,714)
Kit supplier: Castore (value not reported, signed 2022, expires 2026)
Main sponsor: Degiro (value not reported, signed 2022, expires 2023)
Sleeve sponsor: Valvoline (value not reported, multi-year deal signed 2020, duration not reported)
Training kit partner: N/A
Other partners: Socios, La Caixa, Sorare, Robles, Dapper, Scalpers, Cruzcampo, Eisenar, Momento Market
Social media following: 5.2 million
Borussia Dortmund
Owner: Borussia Dortmund GmbH & Co.KGaA
Chief executive: Hans-Joachim Watzke
Stadium: Signal Iduna Park (81,365)
Kit supplier: Puma (€250 million, signed 2016, expires 2028)
Main sponsor: Evonik* (€40 million per year, signed 2020, expires 2025)
Sleeve sponsor: GLS (value not reported, signed 2022, length not reported)
Training kit partner: 1&1 (signed 2020, expires 2025)
Other partners: Bwin, Rowe, EA Sports FIFA 23, ESET, Comdirect, Brinkhoff’s, Signal Iduna, Wilo, Hankook, Apotal, Atlas Safety Shoes, L’Oréal Paris Men Expert, Coca-Cola, Dew21, Eurowings, Tectake, Kettler Sports, Rügenwalder Mühle, Workday, Stiebel Eltron, Sorare, Rewe, H-Hotels.com, Aral, Frostkrone, Melitta, Topps, Ruhr Nachrichten, Kitzbüheler Alpen, Poco, Getränke Weidlich, 21.de, Obo Bettermann, Flex, Chiq, GGM Gastro, Stölting, Mey & Edlich, The Football Club, Enders
Social media following: 37 million
*Deal value is a combined €40 million between Evonik and 1&1, which appears on Dortmund’s shirt for Bundesliga games.
FC Copenhagen
Owner: Parken Sport & Entertainment
Chairman: Allan Agerholm
Stadium: Parken (38,065)
Kit supplier: Adidas (value not reported, first signed 2012, extension signed 2020, expires 2024)
Main sponsor: Unibet (value not reported, signed 2021, expires 2023)
Sleeve sponsor: Carlsberg (value not reported, signed 2021, duration not reported)
Training kit partner: Included in Unibet deal
Other partners: Three, Audi, Les Deux, About Vintage, Netcompany, GlobalConnect, Nyhavn Rejser, Lavazza, Imerco, Anders Andersens Rengøring, Dana Lim
Social media following: 577,000
Group H
Paris Saint-Germain
Owner: Qatar Sports Investments
President: Nasser Al-Khelaifi
Stadium: Parc des Princes (47,929)
Kit supplier: Nike (€80 million per year, extension signed 2019, expires 2032)
Main sponsor: Qatar Airways (€70 million per year, multi-year deal signed 2022, duration not reported)
Sleeve sponsor: Goat (€16.7 million per year, signed 2022, expires 2025)
Training kit partner: Included in Qatar Airways deal
Other partners: Visit Qatar, Accor, QNB, Visit Rwanda, Ooredoo, Gorillas, Autohero, Orange, BeIN Sports, EA Sports, Aspetar, GeekVape, Coca-Cola, MSC Cruises, Hisense, McDonald’s, Socios, Gaussin, Replay, Theragun, Dior, Nivea Men, Crypto.com, HF Markets, 1XBet
Social media following: 127.2 million
Will this be the year that PSG’s star-studded team finally wins the Champions League?
Juventus
Owner: Agnelli family
Chairman: Andrea Agnelli
Stadium: Allianz Stadium (41,507)
Kit supplier: Adidas (US$464 million, signed 2019, expires 2027)
Main sponsor: Jeep (€45 million per year, signed 2021, expires 2024)
Sleeve sponsor: Bitget (value not reported, signed 2022, duration not reported)
Training kit partner: Allianz* (€103.1 million, signed 2020, expires 2030)
Other partners: EA Sports, OneFootball, Cygames, Socios, Balocco, Ganten, De Cecco, Wüber, Willis Towers Watson (WTW), Loro Piana, DAZN, Hublot, Lavazza, Pixstory, Coca-Cola, Ricoh, Technogym, Sixtus Italia, Raffles Family Office (RFO), Ariston, Aurora, Dashing
Social media following: 101.9 million
*Part of stadium naming rights deal
Benfica
Owner: Sport Lisboa e Benfica-Futebol
President: Rui Costa
Stadium: Estádio do Sport Lisboa e Benfica (64,642)
Kit supplier: Adidas (value not reported, extension signed 2021, expires 2027)
Main sponsor: Emirates (€5 million per year, signed 2015, duration not reported)
Sleeve sponsor: Betano (value not reported, signed 2021, expires 2024)
Training kit partner: Included in Emirates deal
Other partners: Norauto, Repsol, Seaside, EDP Comercial, Booking.com
Social media following: 7.6 million
Maccabi Haifa
Owner: Ya’akov Shahar
Chief executive: Itzik Ovadaya
Stadium: Sammy Ofer Stadium (30,780)
Kit supplier: Nike (value not reported, signed 2018, duration not reported)
Main sponsor: Volvo (value not reported, signed 2018, duration not reported)
Sleeve sponsor: N/A
Training kit partner: Volvo
Other partners: Hertz, Variety the Children’s Charity
Social media following: 364,500
