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PODCAST | Aphetor’s Carsten Thode on what can happen when the competitors create the content

The founder and CEO of the radical event startup talks to editor at large Eoin Connolly.

16 March 2021 SportsPro
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SportsPro editor at large Eoin Connolly talks to Carsten Thode, founder and chief executive of the radical event startup Aphetor.

They discuss the insights about the traditional sports rights model that inspired this “gonzo journalism version of the X-Games”, how the “innovator’s dilemma” makes it harder for sport to break out of its commercial conventions, the value of building your own audience, the practical lessons of 2020's pilot edition, prospects for scale and plans for new events in different destinations with a whole range of content creators.

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