SportsPro editor-at-large Eoin Connolly talks to Al Guido, president of the San Francisco 49ers.
They discuss the implications of the NFL’s massive new set of broadcast rights deals, how the 49ers have adapted to pandemic restrictions and what they have planned for the return of fans, the job of turning Levi’s Stadium into a mass vaccination site, the lessons learned through their minority stake in Leeds United, and much more.
Meanwhile, from his perspective as chairman and chief executive of Elevate Sports Ventures, Al lays out some of the challenges he believes are facing the sports business over the next decade.
