SportsPro editor at large Eoin Connolly talks to Casper Stylsvig, the chief revenue officer at celebrated Italian soccer club AC Milan.
They discuss how the Serie A pace-setters have adapted commercially to the Covid-19 crisis, and maintained contact with fans with the San Siro closed, while Stylsvig also outlines a digital transformation project that will be at the centre of future relationships with supporters and partners worldwide.
They also cover the Rossoneri’s new in-house content production facility and explore the role of players and on-field performance in the modern sponsorship space.
