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SportsPro Reviews

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Analysis 22 March 2023

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SportsPro Reviews… The 2023 MLB London Series

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The WTA at 50: Part four – China and a new world of opportunity

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SportsPro explains

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The rise and fall of BioSteel, the brand that took on the sports drink market and lost

How James Harden sold 10,000 wine bottles in 14 seconds and the potential of live commerce for sport

Five of the best 2023 Women’s World Cup marketing campaigns

SportsPro Reviews

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The Tech Stack: How digital is driving the Rugby World Cup’s bid to be the world’s third biggest sport event

BBC Sport’s Barbara Slater on the power of free-to-air, making difficult choices, and how PSBs can help sports grow in the digital era

Nick Meacham | 12 things I’m hearing about the US sports media market

Technology

Giving fans a voice: How blockchain technology is powering a fan-owned SailGP team

Live Events Week

AI is not the new NFT, crypto clings on, and other sports industry learnings at SXSW 2023

Women’s sport

A two-way learning experience and confidence in the future: The NEW ERA Steering Group reflects on 2022/23

SportsPro Reviews… Jessica Berman’s first year as NWSL commissioner

With US$100m to spend on women’s sports, Monarch Collective eyes soccer and considers multi-club model

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