Juventus triumph in Champions League revenue carve-up

24 July 2013 | Posted in Features - Opinion - Blogs | By Brad Allen | Contact the author

Juventus triumph in Champions League revenue carve-up

Italian giants Juventus received the biggest payment in Uefa’s Champions League revenue distribution, earning €65.3 million. Despite being knocked out in the quarterfinal stage, the Serie A champions took the lion’s share thanks to the largesse of their national TV market.

This year’s German finalists both received upwards of €50 million from Uefa following their sparkling 2012/13 campaigns in Europe’s premier club competition. Champions Bayern Munich took €55 million back to Bavaria, while runners up Borussia Dortmund collected €54 million. AC Milan, the fourth highest earners, earned €51.3 million for their efforts, while Real Madrid rounded out the top five with total earnings of €48.4 million.

In total the 32 participating clubs split €904.6 million, a 20 per cent increase of €150 million from the previous year’s competition. The pool of cash is allocated based on a minimum of €8.6 million, with bonuses resting on group stage results, progress in the competition and the proportional value of each club’s national TV market. 

The exact breakdown saw teams receive €1 million per group stage win and €500,000 per draw. The clubs that advanced to the round of 16 were each assigned an additional €3.5 million, the eight quarter-finalists an extra €3.9 million, and the four semi-finalists a bonus of €4.9 million. Dortmund earned €6.5 as losing finalists, while Munich picked up €10.5 million.

"In total the 32 participating clubs split €904.6 million, a 20 per cent increase of €150 million from the previous year’s competition."

Conspicuous by their absence from the top earners are the English clubs, none of whom made it into the quarterfinals. Manchester United’s earnings of €35 million - the same amount as they earned in 2011/12 - were only good for the seventh highest total after being beaten by Real Madrid in the round of 16.

Arsenal, who lost at the same stage, and Manchester City, who failed even to progress to the knockout rounds, both saw comparatively stagnant ten per cent increases to €31 million and €28 million respectively.

After becoming the first Champions League holders to be knocked out in the group stages, Chelsea saw a similarly precipitous dive in their earnings from €60 million in 2012 to €30.7 million this year. The Londoners did, however, receive a financial boost from their Uefa Europa League triumph, which banked them €10.7 million.

The collectively mediocre financial performance of the English quartet was compounded by relatively restrained bonuses from the market pool thanks to TV revenue cash being split between four clubs. Clubs from large soccer nations, such as Italy or France, with only two clubs in the tournament received a much larger windfall from the market pool, as exemplified by Juventus and PSG, who earned €44 million.

Predictably, smaller clubs such as Croatia’s GNK Dinamo and Belarusian side FC BATE Borisov were last in the financial stakes, collecting less than €11 million each. Clubs taking part in the Uefa Champions League qualifying rounds also netted solidarity payments and each of the 20 sides involved in the play-offs gained a fixed amount of €2.1 million, irrespective of the result of their ties.

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