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  • US$634 million deal a homerun for Miami

    24 March 2009 | NewsInfrastructure, Baseball Contract

    Major League Baseball (MLB) franchise the Florida Marlins will join the ranks of teams with a baseball-only stadium after agreeing terms with local authorities on the building of a US$634 million ballpark. Local authorities have agreed to pay ‘a majority of construction costs’ for the 37,000-seat stadium, which will feature… [Read more]

  • Bermuda goes after Red Sox fans

    17 March 2009 | NewsBaseball, Sponsorship Contract

    Bermuda Tourism has announced a groundbreaking deal with the Boston Red Sox, the US baseball team, to try and lure New Englanders to the holiday island.The partnership, worth in the region of US$500,000, the Boston Red Sox will host a ‘Bermuda Night’ at Fenway Park, the team’s ground. There the… [Read more]

  • Minnesota Twins handed major boost by Budweiser

    5 March 2009 | NewsBaseball, Sponsorship Contract

    Budweiser will continue to be a major sponsor of the Minnesota Twins after the Major League Baseball (MLB) side and brewers Anheuser-Busch signed a new long-term deal. The arrangement sees Budweiser’s sponsorship of the team’s H.H.H. Metrodome continue for 2009, before an expanded deal begins in 2010 with the Twins’… [Read more]

  • Easton Sports does big deal with Little League

    4 March 2009 | NewsBaseball, Sponsorship

    Length of contract: 4 years | Annualised value: US$150,000 | Overall value: US$600,000Easton Sports has entered into a four-year deal that sees it become the Official Team Equipment Supplier to Little League Baseball and Softball. Founded in 1939, Little League Baseball and Softball is the world’s largest organised youth sports… [Read more]

  • Canon hits home run with Yankees sponsorship deal

    1 March 2009 | NewsBaseball, Sponsorship Contract

    Canon, the professional business and consumer imaging equipment and information systems specialist that has revenues of more than US$30 billion per year, has extended and upgraded its sponsorship of the New York Yankees, baseball’s most famous team.Canon will now be the Official Digital Camera, Copier, SLR Camera and Printer of… [Read more]

  • NHL and MLB partnership expected to raise a minimum of US$20m

    11 February 2009 | NewsBaseball, Miscellaneous, Media Rights

    Length of contract: 1 year | Annualised value: US$21 million | Overall value: US$21m Major League Baseball (MLB) and the National Hockey League (NHL) have agreed an unprecedented deal to jointly market coverage of both leagues. The agreement is expected to be worth tens of millions of dollars. It follows… [Read more]

  • Toyota and Audi replace GM in Yankees deal

    29 January 2009 | NewsBaseball, Sponsorship Contract

    Major League Baseball team the New York Yankees have agreed deals with Toyota and Audi to become the team’s automotive sponsors, taking over from General Motors Corp, who have suffered during the current economic downturn. Yankees chief operating officer Lonn Trost has announced that both car manufactures will take over… [Read more]

  • Sony hit a homer with Yankees

    28 January 2009 | NewsInfrastructure, Baseball

    Sony Electronics will install more than 550 flat-panel ‘BRAVIA’ and professional LCD HD television sets throughout the new Yankee Stadium, which opens in April. The stadium, home of the New York Yankees, will have a capacity of more than 50,000 and is the second-most expensive stadium ever built; only Wembley… [Read more]

  • Grey is the new black for WBC

    27 January 2009 | NewsAgencies, Baseball

    Length of contract: 1 year | Annualised value: US$2 million | Overall value: US$2m Grey New York will lead the advertising campaign for the second World Baseball Classic (WBC) after agreeing a deal with the international tournament’s organisers. The agency performed a similar role for the first edition of the… [Read more]

  • Moorad ready to spend on Padres

    15 January 2009 | NewsBaseball, Investment

    Length of contract: N/A | Annualised value: N/A | Overall value: US$400 million Former Arizona Diamondbacks chief executive Jeff Moorad will spend around US$400 million to secure “the largest financial stake” in the Padres, the San Diego-based Major League Baseball team. Moorad, a Californian native, served as part-owner, general partner,… [Read more]