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  • Gillette to enter eighth decade of MLB sponsorship

    16 April 2009 | NewsBaseball, Sponsorship Contract

    Gillette will remain a multi-million dollar sponsor of Major League Baseball after the two parties signed a three-year extension. Gillette has had baseball sponsorships in one form or another since before the Second World War. This deal will see its direct investment in the sport run into an eighth decade,… [Read more]

  • Pepsi splashes US$30m on baseball deal

    16 April 2009 | NewsBaseball, Sponsorship Contract

    Pepsi has extended its US$10 million per year sponsorship of Major League Baseball for another three years.The company, which also has a number of sponsorship deals with individual MLB teams, will continue to be an official partner of the league. It will use the partnership to market a range of… [Read more]

  • San Francisco Giants take off with Virgin America

    8 April 2009 | NewsBaseball, Sponsorship Contract

    Virgin America will sponsor the San Francisco Giants for the next two years after reaching an agreement with the Major League Baseball (MLB) side.The airline, which is partly owned by British entrepreneur Richard Branson’s Virgin Group, is based in San Francisco, and will serve as the team’s official airline until… [Read more]

  • Pepsi does multi-million dollar deal with Yankees

    8 April 2009 | NewsBaseball, Sponsorship Contract

    Pepsi will sponsor the New York Yankees after agreeing a five-year deal with the world’s most recognisable sports brand.PepsiCo has secured signage at the new Yankee Stadium, and will be the official soft drink of the team, while the company’s Gatorade brand will be the official sports drink. The deal… [Read more]

  • Red Sox land hot new deal

    5 April 2009 | NewsBaseball, Sponsorship Contract

    Kayem Foods has landed the lucrative role of official hotdog vendor at Fenway Park, home of the Boston Red Sox. Over a million hotdogs are sold at the ballpark each season. Kayem Franks are the best-selling hotdog in New England, with over US$20 million of sales in 2008.“Everyone at Kayem… [Read more]

  • Chicago Cubs drop lawsuit and extend deal

    2 April 2009 | NewsBaseball, Sponsorship Contract

    The Chicago Cubs Major League Baseball club has extended its sponsorship deal with apparel manufacturer Under Armour - and dropped its lawsuit against the company. The Cubs had taken legal action against under Armour, claiming the company was failing to fulfill its obligations under the terms of its US$10.8 million… [Read more]

  • Minnesota Twins agree dual stadium sponsorship

    2 April 2009 | NewsBaseball, Sponsorship, Security and Integrity Contract

    The Minnesota Twins and The Stanley Works, a security systems and tools manufacturer, have agreed a deal that will see the company sponsor the Twins’ new and old stadiums at the same time.Stanley signage will adorn the right field wall at the Metrodome, the Twins’ current home. At the same… [Read more]

  • Kansas City Royals sign deal with local company

    31 March 2009 | NewsBaseball, Sponsorship Contract

    The Kansas City Royals Major League Baseball (MLB) team has secured another sponsor as part of its US$250 million stadium renovation. Dri Duck, a Kansas-based apparel company specialising in clothing for the active worker and outdoor enthusiast, will sponsor an area of the ground and the clothing for the ‘Field… [Read more]

  • Bank of America extends US$10 million Yankees deal

    30 March 2009 | NewsBaseball, Sponsorship Contract

    Bank of America has agreed a one-year contract extension with the New York Yankees. Months of talks between the two parties aimed at securing Bank of America a 20-year deal with the iconic baseball club broke down earlier in the year, under the pressures of the global recession. However, the… [Read more]

  • New York Mets look Sharp with new stadium deal

    25 March 2009 | NewsSponsorship, Baseball Contract

    Citi Field, the new home of Major League Baseball (MLB) side the New York Mets, will be equipped with more than 800 televisions by Sharp, the international electronics company. It represents further investment in the sport from Sharp, already the official HDTV of Major League Baseball, which has worked with… [Read more]